Walking around Toronto, you’d think you were in a real-life version of “it’s a small world after all”. Canada’s urban centres are great pictures of multiculturalism. It’s not uncommon to see a mosque, temple and a church when you’re driving around. Looking closer at this Canadian cultural jambalaya, we start to see big religious changes [...]

Saturday night, you’ve had some drinks with friends and you didn’t find that special someone. What do you do? EAT. You want to devour everything in the universe, as long as it’s greasy and tasty. I am always surprised by how much untapped potential there is in the after-bar food market. It seems like people [...]

Donald Trump is “raising the stakes” when it comes to steak! The Sharper Image will be selling said steaks ($199 is the low-end). Apparently, these steaks are the essence of quality. Only 1% of American beef qualifies for the honor of being sold under the banner. I’m tempted to say this will end up in [...]

We’ve all seen those ‘truth’ ads where a bunch of Generation Y-ers run around and do all sorts of hijinx to get across the message of SMOKING IS BAD! KIDS, DON’T SMOKE! They’ve done a great job in breaking away from the typical insincere PSA (I’m looking at you, The More You Know). The ‘truth’ [...]

A funny thing happens on the way to success. Why is it that when a band becomes “mainstream”, their original fans start to hate them? Let’s listen to their conversations. “They used to be great until I heard them on the radio.” “They were awesome, but they’re getting too big now.” “I used to like [...]

Spend more of your disposable income, you selfish first-world asshole.
We see personal benefit appeals, sentimental appeals and fear-based appeals all the time. But what about guilt-based appeals?
This is what guilt-based appeals look like from the consumer’s end.

Should a company want everyone to buy their product? From a sales standpoint, it’s an obvious YES. But from a branding perspective, could it hurt you in the long run?

Seinfeld is still as strong as ever, 10 years after kicking the bucket. It’s spawned countless immortal pop culture lines, but as a marketing aficionado, one that’s always stuck with me is “Why does Radio Shack ask for your phone number when you buy batteries?” A good question, albeit a very old one. (and let’s [...]

A man standing on a street corner hands out flyers for a party that you probably won’t go to. You take it anyway. Why? Didn’t your parents tell you not to take candy from strangers?

I do not understand what bears have to do with toilet paper, but apparently Charmin LOVES the concept!

They’ve been using bears to sell toilet paper since 2000. Can anyone explain the connection?