Donald Trump is “raising the stakes” when it comes to steak!
The Sharper Image will be selling said steaks ($199 is the low-end). Apparently, these steaks are the essence of quality. Only 1% of American beef qualifies for the honor of being sold under the banner.
I’m tempted to say this will end up in the land where brand extensions go to die; but then again, Trump has peddled Trump Ice bottled water and Trump Vodka.
Generation Y generally doesn’t fall for brand loyalty and celebrity endorsements. Everything in the ad below reeks of the 1980s. Then again, he’s not targeting us. But I’m also having a hard time picturing the kind of person who would go out and buy these premium priced steaks, just because a rich man with a bad haircut and a tv show tells you they’re good.
