Saturday night, you’ve had some drinks with friends and you didn’t find that special someone. What do you do?
EAT. You want to devour everything in the universe, as long as it’s greasy and tasty.
I am always surprised by how much untapped potential there is in the after-bar food market. It seems like people are willing to give their firstborn for that perfect pita, the street meat bathed in ketchup or the ever-glorious slice of pizza. Why there is no clear, dominant player in this market is beyond me.
Then again, these hungry zombies are not willing to go very far. They’re liquored up, lazy and hungry. So if you were Ronald McDonald, how might you infiltrate this market?
How about a roving McDonald’s? I think of them as the 20something ice cream truck. Just play “I’m Lovin It” by JT instead of the ice cream song, and drunk people will be moths to a flame. All you’d really have to do is park outside a club or bar and wait for the party to come to you.
Someone from McDonald’s read this! I’m tired of having chinese food!
May 28, 2007 on 11:42 pm
Brilliant. Roving Ronald = party comes to you.
May 29, 2007 on 10:23 am
i <3 chinatown after a saturday night. ask for cold tea!
May 29, 2007 on 3:14 pm
Come to the U.S.
When it comes to eating shit that’s bad for you…we’re # 1!
June 4, 2007 on 10:48 pm
That’s a great idea! Places like NYC have so many options for a late night “snack” (drunk or not), but many smaller towns don’t have any options, particularly college towns where a small business could capitalize on the late night binge eating market. Let’s face it, you can only order so many late night Dominos pizzas when you’re in college.