Comments on: Top 10 Generation Y Brands …in Canada http://www.themarketingstudent.com/2007/06/01/top-10-generation-y-brands-in-canada/ Generation Y consumer behavior, marketing, advertising, Gen Y attitudes Thu, 12 Aug 2010 09:59:38 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Paula Yi http://www.themarketingstudent.com/2007/06/01/top-10-generation-y-brands-in-canada/comment-page-1/#comment-50 Paula Yi Thu, 07 Jun 2007 00:41:50 +0000 http://www.themarketingstudent.com/index.php/2007/06/01/top-10-generation-y-brands-in-canada/#comment-50 aritzia is cute stuff, I donno about top 10, it's kinda expensive. but I do like what they are doing I hate mtv canada and their stupid shows "mtv live" and "hacked". its so pointless. the only reason I watch it is for the hills, if it wasnt for that show I would just watch canada's next top model, ew aritzia is cute stuff, I donno about top 10, it’s kinda expensive. but I do like what they are doing

I hate mtv canada and their stupid shows “mtv live” and “hacked”. its so pointless. the only reason I watch it is for the hills, if it wasnt for that show I would just watch canada’s next top model, ew

]]> By: Dave http://www.themarketingstudent.com/2007/06/01/top-10-generation-y-brands-in-canada/comment-page-1/#comment-42 Dave Tue, 05 Jun 2007 18:44:35 +0000 http://www.themarketingstudent.com/index.php/2007/06/01/top-10-generation-y-brands-in-canada/#comment-42 I was initially hesitant to put Tim's at the top of the list, but when I see clogged drive-throughs every morning and teens there in the late nights...it was an easy decision. Your point about paying more for Starbucks because of perceived value is a very good one. I just think the volume Timmies does in all age groups is unrivaled. Lots of trust and Canadian identity there. As for MTV -- "castrated" is probably a better descriptor than "lame duck". In fact, it would be a fairer comparison to put MTV Canada against <a href="http://www.slice.ca/" target="_blank" rel="nofollow">Slice</a> instead of Muchmusic. So really, Muchmusic is on its own. Sure, kids watch videos on YouTube, but for en-masse culture programming through music, Much is the only game in town. I was initially hesitant to put Tim’s at the top of the list, but when I see clogged drive-throughs every morning and teens there in the late nights…it was an easy decision. Your point about paying more for Starbucks because of perceived value is a very good one. I just think the volume Timmies does in all age groups is unrivaled. Lots of trust and Canadian identity there.

As for MTV — “castrated” is probably a better descriptor than “lame duck”. In fact, it would be a fairer comparison to put MTV Canada against Slice instead of Muchmusic.

So really, Muchmusic is on its own. Sure, kids watch videos on YouTube, but for en-masse culture programming through music, Much is the only game in town.

]]> By: Michael Allison http://www.themarketingstudent.com/2007/06/01/top-10-generation-y-brands-in-canada/comment-page-1/#comment-40 Michael Allison Tue, 05 Jun 2007 16:57:17 +0000 http://www.themarketingstudent.com/index.php/2007/06/01/top-10-generation-y-brands-in-canada/#comment-40 Blame me for educating Chris about Starbucks. I think while Timmies is a Canadian staple, us Westcoasters seem to be willing to pay for Starbucks more than our Eastern brethren. Lame duck MTV? Excuse me? With classic shows such as "Engaged and Underage" and "Juvies" how can you go wrong? Seriously, many of my peers are at least in-the-know about The Hills, and a couple of them own the DVDs. Personally, I grew out of music videos in high school. I don't know how it's worked for anyone else. If I want to watch a music video, I'll Youtube it. Blame me for educating Chris about Starbucks. I think while Timmies is a Canadian staple, us Westcoasters seem to be willing to pay for Starbucks more than our Eastern brethren.

Lame duck MTV? Excuse me? With classic shows such as “Engaged and Underage” and “Juvies” how can you go wrong?

Seriously, many of my peers are at least in-the-know about The Hills, and a couple of them own the DVDs.

Personally, I grew out of music videos in high school. I don’t know how it’s worked for anyone else. If I want to watch a music video, I’ll Youtube it.

]]> By: Chris Clarke http://www.themarketingstudent.com/2007/06/01/top-10-generation-y-brands-in-canada/comment-page-1/#comment-35 Chris Clarke Mon, 04 Jun 2007 18:30:36 +0000 http://www.themarketingstudent.com/index.php/2007/06/01/top-10-generation-y-brands-in-canada/#comment-35 Great post! I thoroughly enjoyed it. The city of Toronto doesn't seem to love Tim Horton's as much as the rest of Canada, though. Apparently Starbucks is also a big deal on the left coast, but I wouldn't know from first-hand experience... Great post! I thoroughly enjoyed it. The city of Toronto doesn’t seem to love Tim Horton’s as much as the rest of Canada, though. Apparently Starbucks is also a big deal on the left coast, but I wouldn’t know from first-hand experience…

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