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Sex Sells…Unless It’s a Condom

Fox, along with other tv networks, recently gave a thumbs-down to a Trojan commercial. Fox objected to the idea that condoms prevent pregnancy, while CBS just doesn’t think it is appropriate. (NY times)

Banned Trojan Ad
The spot depicts ladies being chatted up by pigs, who turn into men once they get a condom.

 

The Millennial in me says this makes absolutely zero sense. Almost every product in society uses some form of thinly-veiled sexual appeal. A Nestle spot currently running depicts a teen boy turning into an ice cream cone with peanuts, and then asking his girl friends to “watch out for the nuts” as they bite into him.

Tic Tac girlOf course, this all makes perfect sense, since we are hard-wired to look at attractive people. The longer we look, the more we listen to whatever it is they’re peddling. I like to watch Tic Tac commercials just because I find their model easy on the eyes, despite the fact that I have no affinity for Tic Tacs.

Paris Hilton and Burger KingOne of the most blatant sexual marketing ploys in recent memory involved Paris Hilton and Burger King. Undulating and pouting for the camera, in a leather bikini, while dancing along to throbbing music…she washes a large black SUV…and then eats a whopper.

Oh, the depth and symbolism of modern advertising.

The rejection of the Trojan ad likely has to do with the product itself, rather than the harmless spot. As a Generation Y consumer, this censorship is incredibly frustrating. Why are their Puritan morals being pushed into my media?

Apparently for these dinosaurs, it’s okay for everything else to be sexualized, except for sex itself. We can have half-naked women prancing around selling beer or Axe bodyspray, but having barnyard animals talking to women is apparently unacceptable. Talk about a tease.

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Reader Activity 3 Comments
  • Chris Clarke
    July 18, 2007 on 2:38 pm

    That Nestle ice cream commercial absolutely killed me when I first saw it. To me it was overtly sexual, but nobody made a peep in the news…and just recently, they changed it.

    That Tic Tac girl has some kind of appeal to her. I don’t know what it is exactly…

    Paris’ commercial was for Carl’s Jr., not BK.

  • Dave Fallarme
    July 18, 2007 on 3:45 pm

    Haha – shows how much I was paying attention to the product.

  • tammie
    May 5, 2008 on 2:10 pm

    As a marketer we are trained to produce strategies that will help this present generation in a rapid way.thank