One of the things that people on my Facebook constantly post is the Dove “Evolution” ad. Each and every time it is posted, compliments and praises come in droves, exalting the virtues of Dove finally telling it like it is.

Whenever this happens, I play the party pooper. I step in and pull back the curtain on “Evolution”, on Dove, on Unilever. I let everyone know that Unilever — Dove’s parent company — also is the home of Axe Body Spray. The same Axe Body Spray that portray beautiful women as thin, C-cupped, symetrically-faced and sex-starved.

Every Generation Y analyst loves to say how Gen Y is the generation that is marketing-savvy. Apparently, growing up exposed to mass media has somehow made us invulnerable to blatant marketing ploys.

But this is not the case. Just like any generation of consumers, we’ll still be wowed by great creatives, despite the fact that they are simply superficial marketing tactics.

Dove: Evolution

Axe Body Spray: Bow Chika Wow