Ford’s new ad campaign tells customers to “Drive One“. I was caught off-guard by the sheer simplicity and clarity of the message. With “Drive One”, Ford isn’t trying to inspire anybody. There is no intent to build brand image or brand associations. Poetry, this ain’t. No emotion is evoked by these two words. I found [...]

I’ve been having a lot of coffees with Gen X’ers lately. Now that I’m wrapping up my university career, I’m noticing that I’ve underestimated the amount of personal/mental/financial/emotional change involved in the process. It’s been helpful to chat with those who have gone through this transition period before. In talking about finishing school and stepping [...]

I always try to bring my camera on a night out. You never know what crazy pictures you’ll take. After snapping a particularly good photo, I showed a friend my work on the preview screen on my camera. The next thing I heard: Great pic! That’s profile-picture-worthy! I’d heard this before, but never gave it [...]

Let’s get the obvious economics out of the way. Buying an album = $20. Download = $0. Doesn’t take a math major to get figure that one out. I was having a convo about P2P with a Gen X friend who can’t bring herself to download music. It’s just something she can’t do; whenever she [...]