Ford’s new ad campaign tells customers to “Drive One“. I was caught off-guard by the sheer simplicity and clarity of the message. With “Drive One”, Ford isn’t trying to inspire anybody. There is no intent to build brand image or brand associations. Poetry, this ain’t. No emotion is evoked by these two words. I found [...]

I’ve been having a lot of coffees with Gen X’ers lately. Now that I’m wrapping up my university career, I’m noticing that I’ve underestimated the amount of personal/mental/financial/emotional change involved in the process. It’s been helpful to chat with those who have gone through this transition period before. In talking about finishing school and stepping [...]

I always try to bring my camera on a night out. You never know what crazy pictures you’ll take. After snapping a particularly good photo, I showed a friend my work on the preview screen on my camera. The next thing I heard: Great pic! That’s profile-picture-worthy! I’d heard this before, but never gave it [...]

Let’s get the obvious economics out of the way. Buying an album = $20. Download = $0. Doesn’t take a math major to get figure that one out. I was having a convo about P2P with a Gen X friend who can’t bring herself to download music. It’s just something she can’t do; whenever she [...]

The celebrity gossip my parents grew up with talked about the love lives of their teen idols. The celebrity gossip Gen Y is hearing about involves sex tapes, paparazzi pictures and drug binges. What effect is this going to have? Antonella Barba from American Idol, Disney’s Vanessa Hudgens and “Hannah Montana” Miley Cyrus. Celebrities designed [...]

In your reading about Generation Y, you have undoubtedly seen piles and piles of publications and articles that proclaim this generation as marketing-savvy. I have also seen these articles; in fact, reading about my generation inspired me to launch this website. Unfortunately, you and I have been gravely misled. Some researcher, somewhere, decreed that since [...]

by feastoffools It’s no secret that Generation Y doesn’t blink when it comes to downloading music. The story of the day is not that teenagers and twentysomethings are loading their iPods with unpurchased music. I consider myself a veteran digital native; I remember the internet as it was through a 14.4 modem. But I was [...]