Comments on: Generation Y: Everybody Pirates. What’s Next For Music? http://www.themarketingstudent.com/2008/04/08/generation-y-everybody-pirates-whats-next-for-music/ Generation Y consumer behavior, marketing, advertising, Gen Y attitudes Tue, 06 Jan 2009 22:28:21 +0000 http://wordpress.org/?v=2.6 By: Christophe http://www.themarketingstudent.com/2008/04/08/generation-y-everybody-pirates-whats-next-for-music/#comment-352 Christophe Wed, 02 Jul 2008 11:22:02 +0000 http://www.themarketingstudent.com/index.php/2008/04/08/generation-y-everybody-pirates-whats-next-for-music/#comment-352 Funny how so many activity on the Net is still so much old-fashioned at times the Internet has made so many things obsolete (like RIAA today ... and probably piratebay tomorrow) . If you want to see interesting alternatives, look at the Nokia free music scheme and Sony/Warner participating ... What is their business model for giving away free music ? You get the (tangible, HW handset) sale closed by providing costless SW free. Very old-fashioned way as well, and it sells. So, will some artists need to go on tour to make money ? Would that be the case, that's good news, since they (the artists) like it and GenY still go to concerts if they don't buy CDs, don't they ? So it's a win-win evolution. In addition, it means music in the future will mean less Madonna (or yours here) and more local artists. Good for competition, and good for music. But to come back and hopefully prove wrong all this debate on piracy versus payment to the artist, can you just cite one artist that really risks not to make a living because of piracy ? I'm sure there is none on earth, as it's probably easy to demonstrate that all candidates to piracy are already upper-rich beforehand. So stop worrying about the life of rich people please. They don't need you as advocate, since they can pay for better lawyers. Funny how so many activity on the Net is still so much old-fashioned at times the Internet has made so many things obsolete (like RIAA today … and probably piratebay tomorrow) . If you want to see interesting alternatives, look at the Nokia free music scheme and Sony/Warner participating … What is their business model for giving away free music ? You get the (tangible, HW handset) sale closed by providing costless SW free. Very old-fashioned way as well, and it sells.

So, will some artists need to go on tour to make money ? Would that be the case, that’s good news, since they (the artists) like it and GenY still go to concerts if they don’t buy CDs, don’t they ? So it’s a win-win evolution.

In addition, it means music in the future will mean less Madonna (or yours here) and more local artists. Good for competition, and good for music.

But to come back and hopefully prove wrong all this debate on piracy versus payment to the artist, can you just cite one artist that really risks not to make a living because of piracy ? I’m sure there is none on earth, as it’s probably easy to demonstrate that all candidates to piracy are already upper-rich beforehand. So stop worrying about the life of rich people please. They don’t need you as advocate, since they can pay for better lawyers.

]]> By: David Fallarme http://www.themarketingstudent.com/2008/04/08/generation-y-everybody-pirates-whats-next-for-music/#comment-145 David Fallarme Sun, 13 Apr 2008 03:21:43 +0000 http://www.themarketingstudent.com/index.php/2008/04/08/generation-y-everybody-pirates-whats-next-for-music/#comment-145 Haha, it sounds like everyone is on the same page about the RIAA. Things are trending toward music being a commodity. Radiohead, Nine Inch Nails and Prince all experimented with giving away their music, and by most measures, those were met with success. Granted, those artists had established fanbases, but that's another discussion. My fear is that musicians will be "doomed" to a life on the road, forever touring, because that's the only way they can make money. Haha, it sounds like everyone is on the same page about the RIAA.

Things are trending toward music being a commodity. Radiohead, Nine Inch Nails and Prince all experimented with giving away their music, and by most measures, those were met with success.

Granted, those artists had established fanbases, but that’s another discussion.

My fear is that musicians will be “doomed” to a life on the road, forever touring, because that’s the only way they can make money.

]]> By: JoÃo Oliveira http://www.themarketingstudent.com/2008/04/08/generation-y-everybody-pirates-whats-next-for-music/#comment-144 JoÃo Oliveira Wed, 09 Apr 2008 23:21:43 +0000 http://www.themarketingstudent.com/index.php/2008/04/08/generation-y-everybody-pirates-whats-next-for-music/#comment-144 Most physical media formats are way overpriced and they add little more the collection value to the product itself (the product beying, of course, the media itself). I don't think they found a equilibrium price. Consumers just don't want to pay this much for stuff they can just get for free. First they need to make the consumers feel that the price is fair. That it's well diserved and that it's not only going to the pocket of the big producers and CEOs. Consumers (like me) just don't think it's worth it or even fair to pay this much for a piece of plastic with a pretty book attached to it. Most physical media formats are way overpriced and they add little more the collection value to the product itself (the product beying, of course, the media itself). I don’t think they found a equilibrium price. Consumers just don’t want to pay this much for stuff they can just get for free.

First they need to make the consumers feel that the price is fair. That it’s well diserved and that it’s not only going to the pocket of the big producers and CEOs.

Consumers (like me) just don’t think it’s worth it or even fair to pay this much for a piece of plastic with a pretty book attached to it.

]]> By: Harry McIntosh http://www.themarketingstudent.com/2008/04/08/generation-y-everybody-pirates-whats-next-for-music/#comment-143 Harry McIntosh Wed, 09 Apr 2008 21:37:26 +0000 http://www.themarketingstudent.com/index.php/2008/04/08/generation-y-everybody-pirates-whats-next-for-music/#comment-143 There are moves to battle this trend. Well.. it's not a case of battling it, more embracing it. You've seen the innovative Radiohead offer their album for whatever price you want. The next step is going to be bands upping their live performances, more touring and more exciting events. They will become integral to their success. If you ask me, its only going to up their game and make music better. There are moves to battle this trend. Well.. it’s not a case of battling it, more embracing it. You’ve seen the innovative Radiohead offer their album for whatever price you want. The next step is going to be bands upping their live performances, more touring and more exciting events. They will become integral to their success. If you ask me, its only going to up their game and make music better.

]]> By: Greg Rollett http://www.themarketingstudent.com/2008/04/08/generation-y-everybody-pirates-whats-next-for-music/#comment-142 Greg Rollett Wed, 09 Apr 2008 18:43:29 +0000 http://www.themarketingstudent.com/index.php/2008/04/08/generation-y-everybody-pirates-whats-next-for-music/#comment-142 I wrote about the exact same thing today! I came over to Brazen and there you were with the same topic. Crazy! Anyway, you are spot on. What the majors need to realize is that there is a huge revenue opportunity out there that involves giving music away for free. They need to get eyeballs on their sites to start collecting ad revenue, get into fans emails and really conversate with the people. If they continue to sue all their fans, the half of the population that still buys music will spend their $20 elsewhere, like say on a movie and an ice cream cone! http://gregrollett.blogspot.com/2008/04/yes-i-can-steal-your-songs-deal-with-it.html I wrote about the exact same thing today! I came over to Brazen and there you were with the same topic. Crazy! Anyway, you are spot on. What the majors need to realize is that there is a huge revenue opportunity out there that involves giving music away for free. They need to get eyeballs on their sites to start collecting ad revenue, get into fans emails and really conversate with the people. If they continue to sue all their fans, the half of the population that still buys music will spend their $20 elsewhere, like say on a movie and an ice cream cone!

http://gregrollett.blogspot.com/2008/04/yes-i-can-steal-your-songs-deal-with-it.html

]]> By: Ben Overmyer http://www.themarketingstudent.com/2008/04/08/generation-y-everybody-pirates-whats-next-for-music/#comment-141 Ben Overmyer Wed, 09 Apr 2008 16:47:29 +0000 http://www.themarketingstudent.com/index.php/2008/04/08/generation-y-everybody-pirates-whats-next-for-music/#comment-141 Very true, and very obvious. I myself don't pirate, as I'm fond of internet radio and, when I want a specific song, iTunes. However, almost everyone that I know does. On the rare occasion that I buy a CD, it's almost always directly from the artist's own hand (I enjoy indie music), and NEVER through the RIAA. I strongly look forward to the day when the RIAA finally gives its last, choked gasp and dissolves. They're irrelevant, stodgy old-school mafia types that need to go the way of the dinosaurs. Very true, and very obvious. I myself don’t pirate, as I’m fond of internet radio and, when I want a specific song, iTunes. However, almost everyone that I know does.

On the rare occasion that I buy a CD, it’s almost always directly from the artist’s own hand (I enjoy indie music), and NEVER through the RIAA.

I strongly look forward to the day when the RIAA finally gives its last, choked gasp and dissolves. They’re irrelevant, stodgy old-school mafia types that need to go the way of the dinosaurs.

]]> By: Dan Schawbel http://www.themarketingstudent.com/2008/04/08/generation-y-everybody-pirates-whats-next-for-music/#comment-140 Dan Schawbel Wed, 09 Apr 2008 16:12:09 +0000 http://www.themarketingstudent.com/index.php/2008/04/08/generation-y-everybody-pirates-whats-next-for-music/#comment-140 This is spot on and I'm glad you took the time to write about it. I wish you could forward that to all music entities so they get it knocked into their heads. This is spot on and I’m glad you took the time to write about it. I wish you could forward that to all music entities so they get it knocked into their heads.

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