Comments on: On Second Thought, Gen Y Is NOT Marketing Savvy http://www.themarketingstudent.com/2008/04/12/on-second-thought-gen-y-is-not-marketing-savvy/ Generation Y consumer behavior, marketing, advertising, Gen Y attitudes Wed, 07 Jan 2009 01:29:17 +0000 http://wordpress.org/?v=2.6 By: Carol Phillips http://www.themarketingstudent.com/2008/04/12/on-second-thought-gen-y-is-not-marketing-savvy/#comment-461 Carol Phillips Tue, 14 Oct 2008 22:18:03 +0000 http://www.themarketingstudent.com/index.php/2008/04/12/on-second-thought-gen-y-is-not-marketing-savvy/#comment-461 Hi David: I just discovered your blog and I love it. I am a marketing professor at Notre Dame and I couldn't agree more. In fact, an article I wrote for Ad Age a year ago -- Clued In or Clueless: What College Students Don't Know About Marketing -- made pretty much the same point. At any rate, this realization made me feel a lot less intimidated by teaching marketing to sophomores, I do have something to teach them after all. Thanks for the perspective, I will add your blog to my netvibes. Carol Phillips Hi David: I just discovered your blog and I love it. I am a marketing professor at Notre Dame and I couldn’t agree more. In fact, an article I wrote for Ad Age a year ago — Clued In or Clueless: What College Students Don’t Know About Marketing — made pretty much the same point. At any rate, this realization made me feel a lot less intimidated by teaching marketing to sophomores, I do have something to teach them after all. Thanks for the perspective, I will add your blog to my netvibes.

Carol Phillips

]]> By: Greg Rollett http://www.themarketingstudent.com/2008/04/12/on-second-thought-gen-y-is-not-marketing-savvy/#comment-146 Greg Rollett Mon, 14 Apr 2008 19:45:05 +0000 http://www.themarketingstudent.com/index.php/2008/04/12/on-second-thought-gen-y-is-not-marketing-savvy/#comment-146 Just look at reality tv. It's pretty much products in the form of a script-less and souless 30 minute commercial. They all have new CD's coming out, or DVD's of season one. They are long commercials that actually cost less to produce than commercials that run on Primetime tv. Just like Tiger now, Michael Jordan was more Nike than basketball ever was. Just look at reality tv. It’s pretty much products in the form of a script-less and souless 30 minute commercial. They all have new CD’s coming out, or DVD’s of season one. They are long commercials that actually cost less to produce than commercials that run on Primetime tv.

Just like Tiger now, Michael Jordan was more Nike than basketball ever was.

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