Comments on: If Gen Y Brands Quit Beating Around The Bush http://www.themarketingstudent.com/2008/04/30/if-gen-y-brands-quit-beating-around-the-bush/ Generation Y consumer behavior, marketing, advertising, Gen Y attitudes Wed, 07 Jan 2009 08:45:06 +0000 http://wordpress.org/?v=2.6 By: Andy Drish http://www.themarketingstudent.com/2008/04/30/if-gen-y-brands-quit-beating-around-the-bush/#comment-345 Andy Drish Mon, 30 Jun 2008 02:07:38 +0000 http://www.themarketingstudent.com/?p=204#comment-345 Vodka producers have no creativity when it comes to marketing... You know those little Red Bull Mini Coopers that drive around giving out free Redbull? If any vodka company was smart, they'd create a little Vodka Mini Cooper that did nothing but follow the Redbull car around, handing out those little travel bottles of vodka... That's marketing at it's best! : ) Vodka producers have no creativity when it comes to marketing…

You know those little Red Bull Mini Coopers that drive around giving out free Redbull? If any vodka company was smart, they’d create a little Vodka Mini Cooper that did nothing but follow the Redbull car around, handing out those little travel bottles of vodka…

That’s marketing at it’s best! : )

]]> By: James S. Walker http://www.themarketingstudent.com/2008/04/30/if-gen-y-brands-quit-beating-around-the-bush/#comment-174 James S. Walker Sun, 04 May 2008 14:55:12 +0000 http://www.themarketingstudent.com/?p=204#comment-174 Great post and awesome ads! If only brands could be this bold! In the case of Ford and "Drive One," it's nice and refreshing because few brands actually just come out and say it. If everyone did, I'd get pretty bored. The Ad and Marketing people behind the big brands just need to realize that you can have a straightforward, punchy, fun message and still make a connection with your audience. The Red Bull ad you have here is a perfect example. Great post and awesome ads! If only brands could be this bold!

In the case of Ford and “Drive One,” it’s nice and refreshing because few brands actually just come out and say it. If everyone did, I’d get pretty bored.

The Ad and Marketing people behind the big brands just need to realize that you can have a straightforward, punchy, fun message and still make a connection with your audience. The Red Bull ad you have here is a perfect example.

]]> By: Mat McCoy http://www.themarketingstudent.com/2008/04/30/if-gen-y-brands-quit-beating-around-the-bush/#comment-173 Mat McCoy Thu, 01 May 2008 15:21:27 +0000 http://www.themarketingstudent.com/?p=204#comment-173 Beating around the bush is what makes the ads work. It makes the consumer of the ad feel special because they "get it". Just like all the ironic t-shirts you see. People feel cool because they're in on the joke. Beating around the bush is what makes the ads work. It makes the consumer of the ad feel special because they “get it”.

Just like all the ironic t-shirts you see. People feel cool because they’re in on the joke.

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