By now, everyone knows that you should set your privacy settings on Facebook. No sense in ending up like another Kevin Colvin. If you’re going to post party pictures on the day you called in sick… at least do a better job of covering your tracks. I don’t think Gen Y has an appreciation of [...]
Archive for May 2008
I came across Jane’s brand timeline and was very intrigued at letting brands tell the story of your life. Here’s what a random day in my life looks like, told through the eyes of brands: 0900. Good morning, Dave. 0930. The costume 1047. Rise and shine 1105. What’s going on in the world? 1247. Let’s [...]
Viagra turned 10 recently. When I heard about that, what crossed my mind was holy crap, Viagra has been out for a decade?!, followed by holy crap, 1998 was ten freakin’ years ago!! My mind was too busy being shell-shocked at the concept of how quickly time passes to think of the obligatory Viagra joke. [...]
Millennials are growing up in a time where an online community exists for virtually every interest and lifestyle. They can connect with other people who love chewing ice, other alpaca enthusiasts or people who really, really like pirates. Some Gen Y-ers are forming communities to celebrate anorexia (pro-ana websites). Pro-ana people have even coined their [...]
What makes Gen Y tick? Here are 7 professional reports, articles and presentations on Generation Y that will give you a better idea of what goes on in our minds. All links go to PDFs. Generation Y Perspectives by NASA Lots of useful facts and insights in this 90-page presentation. Links Gen Y facts and [...]

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Hi, I'm David Fallarme and I'm a digital marketer and blogger. I'm currently based in Beijing.