What makes Gen Y tick? Here are 7 professional reports, articles and presentations on Generation Y that will give you a better idea of what goes on in our minds.
All links go to PDFs.

Generation Y Perspectives by NASA
Lots of useful facts and insights in this 90-page presentation. Links Gen Y facts and insights then relates them on how to improve the NASA brand. The fun begins on page 23.

Decoding The Digital Millennials by Harris Research
Great mix of stats and insights, put together in an easy-to-read package. Media consumption and key marketing tactics for millennials.

Who Are The Millennials? by Deloitte Consulting
A brief overview of Gen Y. Key facts, what’s in and out, quotes from experts.

Beyond The Baby Boomers by KPMG
An extensive Gen Y report weighing in at 56 pages. KPMG goes into a lot of detail, comparing consumer attitudes and demographics of the three generations (Baby Boomers, Gen X, Gen Y). This report also covers global Gen Y attitudes and opinions.

Generation Y – why worry? by Outsource Marketing
Concise and insightful article on key Gen Y beliefs.

Generation Why? by Lifetime Networks
Report on Generation Y females’ beliefs, covering topics from shopping habits, entrepreneurship and retirement.

Generation Y: The Millennials by NAS Recruitment
Summary of Gen Y demographics and key cultural factors. This deck has a focus for recruiting Gen Y employees and keeping them satisfied.