Boomers had it pretty simple back in their youth. Want to connect with your friends? Write them a letter, give them a call or go and see them. Gen X-ers had a little more fun. They could’ve emailed each other over 28.8 or used their pagers to send 1-sentence messages back and forth. Here’s what [...]

Thinking back to my experience working on the sales floor of a consumer electronics retailer, I had the opportunity to see firsthand the effects of marketing and advertising. As a Marketing student, this was extremely exciting. Being exposed to consumer behaviour this close made me feel a bit like Jane Goodall, but with much much [...]

I can’t recall the last time I went out of my way to watch boxing. The only people I know who are into boxing are people in my parents’ generation, or boxers themselves. Is boxing down for the count? After watching the MMA event on CBS this weekend, it’s clear that Mixed Martial Arts — [...]