Living in South Korea, where cellphone penetration is nearly 100%, the culture of electronic communication is astonishing. It’s normal to see 60 year old women texting effortlessly or 9 year olds using their phones to take pictures and videos of anything they find remotely amusing.
This culture of hyper-connectedness has made me keenly aware of communication [...]
The Marketing Student | Generation Y Marketing Insights by David Fallarme. Generation Y consumer behavior. Marketing insights on Gen Y interests, attitudes and opinions. This is Millennial culture from inside Generation Y.
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AND NOW YOU KNOW
Generation Y, Millennials, Echo Boomers are interchangeable terms for the same cohort of people. -
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