Comments on: Gen Y Can Ruin Your Brand in 24 Hours http://www.themarketingstudent.com/2009/11/20/gen-y-can-ruin-your-brand-in-24-hours/ Generation Y consumer behavior, marketing, advertising, Gen Y attitudes Thu, 12 Aug 2010 09:59:38 +0000 hourly 1 http://wordpress.org/?v=3.0 By: City Sylvester http://www.themarketingstudent.com/2009/11/20/gen-y-can-ruin-your-brand-in-24-hours/comment-page-1/#comment-692 City Sylvester Mon, 24 May 2010 00:26:57 +0000 http://www.themarketingstudent.com/?p=455#comment-692 The days of the corporate veil are coming to an end. Consumers go directly to where you advertise, and post what they think, but most importantly how they feel about your brand. Nestle is still under attack on facebook. Undoubtedly, social media has changed the way business needs to think. The days of the corporate veil are coming to an end. Consumers go directly to where you advertise, and post what they think, but most importantly how they feel about your brand. Nestle is still under attack on facebook. Undoubtedly, social media has changed the way business needs to think.

]]> By: Chris http://www.themarketingstudent.com/2009/11/20/gen-y-can-ruin-your-brand-in-24-hours/comment-page-1/#comment-678 Chris Mon, 18 Jan 2010 20:42:55 +0000 http://www.themarketingstudent.com/?p=455#comment-678 The web is a vehicle for karma - these brands got what they deserved. The beauty of the web is that there is no 'little guy' anymore, everyone is a publisher. Brands ignore that at their own peril. The web is a vehicle for karma – these brands got what they deserved. The beauty of the web is that there is no ‘little guy’ anymore, everyone is a publisher. Brands ignore that at their own peril.

]]> By: Jeremiah Bourque http://www.themarketingstudent.com/2009/11/20/gen-y-can-ruin-your-brand-in-24-hours/comment-page-1/#comment-675 Jeremiah Bourque Sat, 12 Dec 2009 07:01:46 +0000 http://www.themarketingstudent.com/?p=455#comment-675 I think this is an important issue in general. Customer service isn't something that half measures suffice for. I was aware of the United story because it reached the mainstream media; I was not familiar with the others, but none surprise me. I can't really say that any of the above companies didn't deserve it, even United, because guitars aren't cheap and acting like it was meaningless created a lot of resentment with people who sympathize with artists (and many do). Also, United lived down to its reputation. I think this is an important issue in general. Customer service isn’t something that half measures suffice for. I was aware of the United story because it reached the mainstream media; I was not familiar with the others, but none surprise me.

I can’t really say that any of the above companies didn’t deserve it, even United, because guitars aren’t cheap and acting like it was meaningless created a lot of resentment with people who sympathize with artists (and many do). Also, United lived down to its reputation.

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