Archive for November 2011

5 marketing tactics that made Movember an unexpected global success

Movember started from an idea between a few guys in a pub and has grown into an international fundraising sensation. What makes it so popular? Movember is a fundraiser that takes place every November, where men pledge to grow out moustaches to raise money for men’s health causes. All starting from a chat between a [...]

A teardown of Zynga marketing: how Zynga sucks you in and keeps you there

Whenever Zynga launches a new title, it’s sure to be a top-10 Facebook hit. But how do they get people into the game? Sometime at the end of November, Zynga will finally release their IPO. It is one of the most anticipated IPOs of 2011, as Zynga is the undisputed top dog in the new [...]