David Fallarme (@davelocity)

I write on this blog because I’ve always loved observing and writing about what happens when the worlds of psychology, marketing and tech meet.

My hope is that by pulling from these worlds, I can get you to think about marketing in a different light; helping you to become better at what you do, or simply to entertain you over your morning latte.

When I started writing, this site was exclusively about Generation Y and marketing for that generation. I was fascinated and excited by the idea of my generation finally coming of age and making an impact in the world. It was one of the first websites covering the topic in depth, and received a lot of attention — shout-outs from major blogs, media mentions, with excerpts from this site even being published in academic textbooks.

I named this blog “The Marketing Student” so that I stay humble and the remember the need to keep learning.