How Kit Kat made me realize Marketing is evil
People devote entire their entire careers into making you buy one brand of chocolate over another. How does that add value to society?
Exposure is not Expertise
There’s so much talk about how Generation Y is “resistant to bullshit” and “impervious to ads” because we’ve grown thick skin from growing up surrounded by marketing. Admittedly, I used to think the same thing, until I realized that we are the complete opposite of what we are purported to be.
We need nerds to tell us what’s cool
Analyzing how things get popular on the internet, using David After Dentist as a case study.
How Gen Y Communicates
Think about all the communication channels you have to express yourself: email, Facebook, Twitter, text message, face-to-face, etc. How do different generations use these to connect with their friends?
A day in the life of Gen Y
Can brands tell the story of your life?