Ford’s new ad campaign tells customers to “Drive One“. I was caught off-guard by the sheer simplicity and clarity of the message. With “Drive One”, Ford isn’t trying to inspire anybody. There is no intent to build brand image or brand associations. Poetry, this ain’t. No emotion is evoked by these two words. I found [...]

One of the things that people on my Facebook constantly post is the Dove “Evolution” ad. Each and every time it is posted, compliments and praises come in droves, exalting the virtues of Dove finally telling it like it is. Whenever this happens, I play the party pooper. I step in and pull back the [...]

Hi! I’m Red Bull Energy Drink. Athletes don’t take me as seriously as Gatorade (or even its ugly cousin Powerade), but trust me when I say that I can give you that extra kick you need when you’re drinking when you need an all-night study session! I have promotions/advertising reps that show up at cool [...]

Fox, along with other tv networks, recently gave a thumbs-down to a Trojan commercial. Fox objected to the idea that condoms prevent pregnancy, while CBS just doesn’t think it is appropriate. (NY times) The spot depicts ladies being chatted up by pigs, who turn into men once they get a condom.   The Millennial in [...]