The Marketing Student | Generation Y Marketing Insights

There's a lot of talk about how Generation Y is changing marketing. This is the view from the inside.

Articles in Ad Campaigns

If Gen Y Brands Quit Beating Around The Bush

Ford’s new ad campaign tells customers to “Drive One“.
I was caught off-guard by the sheer simplicity and clarity of the message. With “Drive One”, Ford isn’t trying to inspire anybody. There is no intent to build brand image or brand associations. Poetry, this ain’t. No emotion is evoked by these two words.
I found it [...]

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