Articles in Brand Identity

If Gen Y Brands Quit Beating Around The Bush

Ford’s new ad campaign tells customers to “Drive One“.
I was caught off-guard by the sheer simplicity and clarity of the message. With “Drive One”, Ford isn’t trying to inspire anybody. There is no intent to build brand image or brand associations. Poetry, this ain’t. No emotion is evoked by these two words.
I found it [...]

Apple has a mindshare stranglehold


Want to feel old? Step inside Hollister


Don’t Buy Our Product

Should a company want everyone to buy their product? From a sales standpoint, it’s an obvious YES. But from a branding perspective, could it hurt you in the long run?