Ford’s new ad campaign tells customers to “Drive One“.
I was caught off-guard by the sheer simplicity and clarity of the message. With “Drive One”, Ford isn’t trying to inspire anybody. There is no intent to build brand image or brand associations. Poetry, this ain’t. No emotion is evoked by these two words.
I found it [...]
Articles in Brand Identity
Should a company want everyone to buy their product? From a sales standpoint, it’s an obvious YES. But from a branding perspective, could it hurt you in the long run?
