Articles in Case Studies

Gen Y: The Selective Memory Generation

During these holidays, my Facebook news feed has transformed into a litany of endless photo albums. There are pictures of parties, beach vacations, families and ugly sweater parties. I see my friends with changed haircuts, doing the same old antics with new (or noticeably absent) significant others.
Inevitably, some pictures I’ve seen — mostly the ones [...]

Gen Y Prefers Crowd Wisdom Over Experts

Millennials have unprecedented access to product information. Looking for the scoop about a digital camera? Type the brand and model into Google and you’ll be inundated with blogs and reviews. Buying a first car? Go to one of countless auto-enthusiast message boards and you’ll have enough reading material to last you for weeks.
Gone are the [...]

The Race For Generation Y: Big Media Vs Broadband

It goes without saying that broadband is an unstoppable game-changer in the world of media distribution. We’ve gone from a vilified Napster to the legitimacy of XBOX Live.
Living in the South Korea, the country with the world’s fastest broadband, has really opened my eyes to the gravity of the broadband’s coming influence. You can think [...]

Generation Y Will Be The Helicopter Parents From Hell

Think Gen X and Boomers are too close to their kids? Just wait til we’re moms and dads.
Gen Y has learned that normal parental behaviour involves constant checking-in and hand-holding. For better or worse, that’s another article for another time.
Imagine the big-brother-like level of coddling Generation Y will bestow upon its children. Armed with technology, [...]

« Previous entries