Movember started from an idea between a few guys in a pub and has grown into an international fundraising sensation. What makes it so popular? Movember is a fundraiser that takes place every November, where men pledge to grow out moustaches to raise money for men’s health causes. All starting from a chat between a [...]

Whenever Zynga launches a new title, it’s sure to be a top-10 Facebook hit. But how do they get people into the game? Sometime at the end of November, Zynga will finally release their IPO. It is one of the most anticipated IPOs of 2011, as Zynga is the undisputed top dog in the new [...]

Reading psychology blogs for practical everyday learnings is always difficult. Most are too academic to be accessible; even fewer have stuff you can actually translate into action. The psychology blogs below do a fantastic job of distilling data into an entertaining, easily-digestible form. If they don’t improve your marketing plans, they will at the very [...]

You and I always make the mistake of thinking that our opinion is representative of everyone else’s. I think this sucks, and therefore, nobody in their right mind could possibly enjoy this. Thanks to the internet, everyone is suddenly a righteously indignant critic. The problem is that the internet is an echo chamber. With good [...]

I’ve decided to change the focus of this blog away from Generation Y topics. As much fun as it is to write about Gen Y, it’s simply time to move on to something else. The new direction will be an amalgamation of topics that I have always found interesting. I feel that connecting the dots [...]

I’ve been in Shanghai for a little while, and I’m always fascinated by seeing which foreign brands have successfully integrated into China. Last year, I took note of the brands I saw over the course of a day. I wanted to recreate a Chinese version of that, so I asked some of my native Chinese [...]

You can’t be caught flat-footed in the web these days, even if your brand only has a finger dipped in the sea of social media. Here are 3 examples of how Gen Y can blindside you and your brand, all inspired by the recent hoopla around Kurt Greenbaum, the latest target of the Internet Hate [...]

I was watching a video on YouTube the other day, you know, one of those videos where a text ad in the lower-fifth of the screen pops up. With sharpshooter accuracy, I hovered the mouse over the small, boxed “X” and clicked. It all happened in less than an instant and I went back to [...]

I’ve always been amazed at how things get popular on the internet so quickly. I remember watching Evolution of Dance skyrocket into pop culture in 2006. This year, the internet transformed the letters FML from meaningless acronym to hilarious punchline. How do things get popular on the internet? I’ve created the graph below to help [...]

Living in South Korea, where cellphone penetration is nearly 100%, the culture of electronic communication is astonishing. It’s normal to see 60 year old women texting effortlessly or 9 year olds using their phones to take pictures and videos of anything they find remotely amusing. This culture of hyper-connectedness has made me keenly aware of [...]