I’ve been in Shanghai for a little while, and I’m always fascinated by seeing which foreign brands have successfully integrated into China. Last year, I took note of the brands I saw over the course of a day. I wanted to recreate a Chinese version of that, so I asked some of my native Chinese [...]

You can’t be caught flat-footed in the web these days, even if your brand only has a finger dipped in the sea of social media. Here are 3 examples of how Gen Y can blindside you and your brand, all inspired by the recent hoopla around Kurt Greenbaum, the latest target of the Internet Hate [...]

I was watching a video on YouTube the other day, you know, one of those videos where a text ad in the lower-fifth of the screen pops up. With sharpshooter accuracy, I hovered the mouse over the small, boxed “X” and clicked. It all happened in less than an instant and I went back to [...]

I’ve always been amazed at how things get popular on the internet so quickly. I remember watching Evolution of Dance skyrocket into pop culture in 2006. This year, the internet transformed the letters FML from meaningless acronym to hilarious punchline. How do things get popular on the internet? I’ve created the graph below to help [...]