During these holidays, my Facebook news feed has transformed into a litany of endless photo albums. There are pictures of parties, beach vacations, families and ugly sweater parties. I see my friends with changed haircuts, doing the same old antics with new (or noticeably absent) significant others. Inevitably, some pictures I’ve seen — mostly the [...]

Millennials have unprecedented access to product information. Looking for the scoop about a digital camera? Type the brand and model into Google and you’ll be inundated with blogs and reviews. Buying a first car? Go to one of countless auto-enthusiast message boards and you’ll have enough reading material to last you for weeks. Gone are [...]

It goes without saying that broadband is an unstoppable game-changer in the world of media distribution. We’ve gone from a vilified Napster to the legitimacy of XBOX Live. Living in the South Korea, the country with the world’s fastest broadband, has really opened my eyes to the gravity of the broadband’s coming influence. You can [...]

Think Gen X and Boomers are too close to their kids? Just wait til we’re moms and dads. Gen Y has learned that normal parental behaviour involves constant checking-in and hand-holding. For better or worse, that’s another article for another time. Imagine the big-brother-like level of coddling Generation Y will bestow upon its children. Armed [...]

As advertising continues to get more targeted and specific, it will soon be very scary and creepy to see ads. They will be a reflection of what marketers think of you. Ads will be served to you based on a general consumer profile, tweaked and customized based on your personal buying behaviour. Check out this [...]

Thinking back to my experience working on the sales floor of a consumer electronics retailer, I had the opportunity to see firsthand the effects of marketing and advertising. As a Marketing student, this was extremely exciting. Being exposed to consumer behaviour this close made me feel a bit like Jane Goodall, but with much much [...]

I can’t recall the last time I went out of my way to watch boxing. The only people I know who are into boxing are people in my parents’ generation, or boxers themselves. Is boxing down for the count? After watching the MMA event on CBS this weekend, it’s clear that Mixed Martial Arts — [...]

By now, everyone knows that you should set your privacy settings on Facebook. No sense in ending up like another Kevin Colvin. If you’re going to post party pictures on the day you called in sick… at least do a better job of covering your tracks. I don’t think Gen Y has an appreciation of [...]

I came across Jane’s brand timeline and was very intrigued at letting brands tell the story of your life. Here’s what a random day in my life looks like, told through the eyes of brands: 0900. Good morning, Dave. 0930. The costume 1047. Rise and shine 1105. What’s going on in the world? 1247. Let’s [...]