Articles in Case Studies

Generation Y is Never Alone Because They Have Low Self-Esteem

Living in South Korea, where cellphone penetration is nearly 100%, the culture of electronic communication is astonishing. It’s normal to see 60 year old women texting effortlessly or 9 year olds using their phones to take pictures and videos of anything they find remotely amusing. This culture of hyper-connectedness has made me keenly aware of [...]

Gen Y: The Selective Memory Generation

During these holidays, my Facebook news feed has transformed into a litany of endless photo albums. There are pictures of parties, beach vacations, families and ugly sweater parties. I see my friends with changed haircuts, doing the same old antics with new (or noticeably absent) significant others. Inevitably, some pictures I’ve seen — mostly the [...]

Gen Y Prefers Crowd Wisdom Over Experts

Millennials have unprecedented access to product information. Looking for the scoop about a digital camera? Type the brand and model into Google and you’ll be inundated with blogs and reviews. Buying a first car? Go to one of countless auto-enthusiast message boards and you’ll have enough reading material to last you for weeks. Gone are [...]

The Race For Generation Y: Big Media Vs Broadband

It goes without saying that broadband is an unstoppable game-changer in the world of media distribution. We’ve gone from a vilified Napster to the legitimacy of XBOX Live. Living in the South Korea, the country with the world’s fastest broadband, has really opened my eyes to the gravity of the broadband’s coming influence. You can [...]

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