Viagra turned 10 recently. When I heard about that, what crossed my mind was holy crap, Viagra has been out for a decade?!, followed by holy crap, 1998 was ten freakin’ years ago!! My mind was too busy being shell-shocked at the concept of how quickly time passes to think of the obligatory Viagra joke. [...]
Articles in Case Studies
Millennials are growing up in a time where an online community exists for virtually every interest and lifestyle. They can connect with other people who love chewing ice, other alpaca enthusiasts or people who really, really like pirates. Some Gen Y-ers are forming communities to celebrate anorexia (pro-ana websites). Pro-ana people have even coined their [...]
What makes Gen Y tick? Here are 7 professional reports, articles and presentations on Generation Y that will give you a better idea of what goes on in our minds. All links go to PDFs. Generation Y Perspectives by NASA Lots of useful facts and insights in this 90-page presentation. Links Gen Y facts and [...]
Generation Y’s formative years were spent watching the Spice Girls, Britney Spears and countless shirtless boy bands gyrating in water fountains. Friends, an immensely popular show in the 1990s, depicted twentysomethings having new sexual partners on a weekly basis. And then there’s a man named Bill, who received some minor press for a few incidents [...]
Growing up I always learned it was cool to be different – just not too different. When it came to media, and especially television, it just wasn’t cool to have an accent. Most sitcoms depicted the “foreigner” as slightly bizarre (for anyone that remembers Latka from “Taxi”) or innocently naive (Fez from “That 70s Show” [...]

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Hi, I'm David Fallarme and I'm a digital marketer and blogger. I'm currently based in Beijing.