Boomers had it pretty simple back in their youth. Want to connect with your friends? Write them a letter, give them a call or go and see them. Gen X-ers had a little more fun. They could’ve emailed each other over 28.8 or used their pagers to send 1-sentence messages back and forth. Here’s what [...]

Thinking back to my experience working on the sales floor of a consumer electronics retailer, I had the opportunity to see firsthand the effects of marketing and advertising. As a Marketing student, this was extremely exciting. Being exposed to consumer behaviour this close made me feel a bit like Jane Goodall, but with much much [...]

The celebrity gossip my parents grew up with talked about the love lives of their teen idols. The celebrity gossip Gen Y is hearing about involves sex tapes, paparazzi pictures and drug binges. What effect is this going to have? Antonella Barba from American Idol, Disney’s Vanessa Hudgens and “Hannah Montana” Miley Cyrus. Celebrities designed [...]

In your reading about Generation Y, you have undoubtedly seen piles and piles of publications and articles that proclaim this generation as marketing-savvy. I have also seen these articles; in fact, reading about my generation inspired me to launch this website. Unfortunately, you and I have been gravely misled. Some researcher, somewhere, decreed that since [...]