Articles in Consumer Behavior

A Look At How Gen Y Communicates

Boomers had it pretty simple back in their youth. Want to connect with your friends? Write them a letter, give them a call or go and see them.

Gen X-ers had a little more fun. They could’ve emailed each other over 28.8 or used their pagers to send 1-sentence messages back and forth.

Here’s what Generation Y [...]

Not Part of Gen Y? You’re Paying Too Much


How Celebrity Sex Tapes Are Affecting Generation Y


On Second Thought, Gen Y Is NOT Marketing Savvy


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