Articles in Consumer Behavior

Generation Y: Everybody Pirates. What’s Next For Music?

by feastoffools

It’s no secret that Generation Y doesn’t blink when it comes to downloading music. The story of the day is not that teenagers and twentysomethings are loading their iPods with unpurchased music.
I consider myself a veteran digital native; I remember the internet as it was through a 14.4 modem. But I was astonished at [...]

The Secret World of Drunk Food

Saturday night, you’ve had some drinks with friends and you didn’t find that special someone. What do you do?
EAT. You want to devour everything in the universe, as long as it’s greasy and tasty.
I am always surprised by how much untapped potential there is in the after-bar food market. It seems like people are willing [...]

Do Anti-Smoking Ads Have Any Effect on Gen Y?

We’ve all seen those ‘truth’ ads where a bunch of Generation Y-ers run around and do all sorts of hijinx to get across the message of SMOKING IS BAD! KIDS, DON’T SMOKE!
They’ve done a great job in breaking away from the typical insincere PSA (I’m looking at you, The More You Know). The ‘truth’ ads [...]

That Band Isn’t Cool Anymore

A funny thing happens on the way to success.
Why is it that when a band becomes “mainstream”, their original fans start to hate them?

Let’s listen to their conversations.
“They used to be great until I heard them on the radio.”
“They were awesome, but they’re getting too big now.”
“I used to like them back in 2004, [...]

« Previous entries · Next entries »