Spend more of your disposable income, you selfish first-world asshole.
We see personal benefit appeals, sentimental appeals and fear-based appeals all the time. But what about guilt-based appeals?
This is what guilt-based appeals look like from the consumer’s end.

A man standing on a street corner hands out flyers for a party that you probably won’t go to. You take it anyway. Why? Didn’t your parents tell you not to take candy from strangers?