Ford’s new ad campaign tells customers to “Drive One“.
I was caught off-guard by the sheer simplicity and clarity of the message. With “Drive One”, Ford isn’t trying to inspire anybody. There is no intent to build brand image or brand associations. Poetry, this ain’t. No emotion is evoked by these two words.
I found it [...]

I do not understand what bears have to do with toilet paper, but apparently Charmin LOVES the concept!

They’ve been using bears to sell toilet paper since 2000. Can anyone explain the connection?