Articles in Generation Y Insights

Gen Y Needs Nerds To Tell Them What’s Cool

I’ve always been amazed at how things get popular on the internet so quickly. I remember watching Evolution of Dance skyrocket into pop culture in 2006. This year, the internet transformed the letters FML from meaningless acronym to hilarious punchline. How do things get popular on the internet? I’ve created the graph below to help [...]

How Kit-Kat Made Me Realize Marketing Is Evil

The other day, I wandered into a 7/11 wanting chocolate. I didn’t know which candybar I wanted, I hadn’t decided. And so I stood there, in a colourful aisle surrounded by candy and snacks, looking at boxes and boxes of chocolate bars, mulling over my decision. I surveyed all the screaming colours and smiling cartoons, [...]

A Look At How Gen Y Communicates

Boomers had it pretty simple back in their youth. Want to connect with your friends? Write them a letter, give them a call or go and see them. Gen X-ers had a little more fun. They could’ve emailed each other over 28.8 or used their pagers to send 1-sentence messages back and forth. Here’s what [...]

My Revelation About The Internet (Or, Why Twitter Creeps Me Out)

By now, everyone knows that you should set your privacy settings on Facebook. No sense in ending up like another Kevin Colvin. If you’re going to post party pictures on the day you called in sick… at least do a better job of covering your tracks. I don’t think Gen Y has an appreciation of [...]

To Understand Gen Y, Look At Their Youth

Viagra turned 10 recently. When I heard about that, what crossed my mind was holy crap, Viagra has been out for a decade?!, followed by holy crap, 1998 was ten freakin’ years ago!! My mind was too busy being shell-shocked at the concept of how quickly time passes to think of the obligatory Viagra joke. [...]

Gen Y Outcasts Think They’re Cool & Don’t Care What You Say

Millennials are growing up in a time where an online community exists for virtually every interest and lifestyle. They can connect with other people who love chewing ice, other alpaca enthusiasts or people who really, really like pirates. Some Gen Y-ers are forming communities to celebrate anorexia (pro-ana websites). Pro-ana people have even coined their [...]

That One’s Gonna Be My Profile Pic!

I always try to bring my camera on a night out. You never know what crazy pictures you’ll take. After snapping a particularly good photo, I showed a friend my work on the preview screen on my camera. The next thing I heard: Great pic! That’s profile-picture-worthy! I’d heard this before, but never gave it [...]

Confessions of a Music Downloader

Let’s get the obvious economics out of the way. Buying an album = $20. Download = $0. Doesn’t take a math major to get figure that one out. I was having a convo about P2P with a Gen X friend who can’t bring herself to download music. It’s just something she can’t do; whenever she [...]

How Celebrity Sex Tapes Are Affecting Generation Y

The celebrity gossip my parents grew up with talked about the love lives of their teen idols. The celebrity gossip Gen Y is hearing about involves sex tapes, paparazzi pictures and drug binges. What effect is this going to have? Antonella Barba from American Idol, Disney’s Vanessa Hudgens and “Hannah Montana” Miley Cyrus. Celebrities designed [...]

On Second Thought, Gen Y Is NOT Marketing Savvy

In your reading about Generation Y, you have undoubtedly seen piles and piles of publications and articles that proclaim this generation as marketing-savvy. I have also seen these articles; in fact, reading about my generation inspired me to launch this website. Unfortunately, you and I have been gravely misled. Some researcher, somewhere, decreed that since [...]