by feastoffools It’s no secret that Generation Y doesn’t blink when it comes to downloading music. The story of the day is not that teenagers and twentysomethings are loading their iPods with unpurchased music. I consider myself a veteran digital native; I remember the internet as it was through a 14.4 modem. But I was [...]

Let’s forget consumer behavior and marketing for a second. How is the prevalence of internet porn going to change things in the future? The incredible reach of the internet has given pornography near mainstream status. There are virtually no barriers to explicit material online. It seems like a celebrity sex tape is “leaked” every week. [...]

Slowly and surely, every social situation is developing a digital doppleganger. We can all recall the teenage awkwardness of being seen at the mall with your mom. It’s always a strange feeling when you get a Facebook friend request from someone from another generation. Many Generation Y users see social networks as a sandbox for [...]

If you can manage to look past the scorn in her tone, Kay Hymowitz provides an interesting glimpse at the child-man. Did your daughter go through a bad break-up recently, Kay? Anyway… In her tirade, Kay denounces the senior cohort of Generation Y males for their “irresponsible” behaviour. Instead of fruitless endeavours such as video [...]

“Can I get your phone number, starting with the area code?” No. I can’t remember the amount of times I’ve given businesses fake information. Offline and especially online. And I am not alone — I recall a time sitting in my university library where two girls were trying to get an article off the Wall [...]

One of the things that people on my Facebook constantly post is the Dove “Evolution” ad. Each and every time it is posted, compliments and praises come in droves, exalting the virtues of Dove finally telling it like it is. Whenever this happens, I play the party pooper. I step in and pull back the [...]

The “magic” of Christmas diminishes as I get older. Instead of soaking it all in as I did as a youth, I now think about costs: time needed to organize a family get-together, planning gifts and shopping trips, and various other details you could put on a balance sheet if you were a nerd accounting-inclined. [...]

Generation Y’s formative years were spent watching the Spice Girls, Britney Spears and countless shirtless boy bands gyrating in water fountains. Friends, an immensely popular show in the 1990s, depicted twentysomethings having new sexual partners on a weekly basis. And then there’s a man named Bill, who received some minor press for a few incidents [...]

What you experienced in your childhood and your teens shapes who you eventually become. The actions of a 63 year old are powerfully influenced by what they saw, felt and experienced when they were 13. So in 30-40 years…what will Gen Y remember as their formative messages? You are special!Generation Y is an entire cohort [...]

Whenever a generation comes of age, marketers are blitzed with information. Analysis after analysis about the generation appears. When there’s a changing of the guard, everyone wants to know how to deal with the new guy. We are presently seeing this with Generation Y. Everything I read about Gen Y gives me the impression that [...]