Articles in Generation Y Insights

Gen Y Is Spoiled. Here’s How To Take Advantage

Generation Y has never had to “suck it up”. There are answers for everything these days. Can’t focus in class? Pop these pills. Mommy and Daddy yelled at you? Call this number to get them in trouble. Our childhood knew no communist threats, gas shortages or military drafts. We were raised by hippie baby boomers [...]

Want to feel old? Step inside Hollister

There’s nothing like the feeling of knowing that you don’t belong somewhere. I am reminded of this whenever I step inside a Hollister retail store, which is so teen it hurts. No brand name over the front doors, no glass windows to see inside, and two Tiger Beat model types to greet you on the [...]

High School Reunion: Facebook Casualty

For many, it’s a beautiful fantasy. For the lovelorn, ugly-duckling B-listers in high school who’ve changed their fortunes, the high school reunion is a spectacle of ego, triumph and redemption. Those stories make fantastic TV! Jenny Jones knew it with her Geek-to-Chic shows…Artie Zif and Marge Simpson…Romy and Michelle, you get the point. Unfortunately, Facebook [...]

Top 10 Generation Y Brands …in Canada

There’s been a lot of talk about brands Gen Y loves. These are brands that people flock to without too much prodding. These are brands that have built up enough goodwill that they can continually try new offerings without fearing backlash or mass defections. Unfortunately, it’s a US-only list, so it’s fairly useless to anyone [...]

The Secret World of Drunk Food

Saturday night, you’ve had some drinks with friends and you didn’t find that special someone. What do you do? EAT. You want to devour everything in the universe, as long as it’s greasy and tasty. I am always surprised by how much untapped potential there is in the after-bar food market. It seems like people [...]