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	<title>The Marketing Student &#187; Internet</title>
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		<title>A Look At How Gen Y Communicates</title>
		<link>http://www.themarketingstudent.com/a-look-at-how-gen-y-communicates/</link>
		<comments>http://www.themarketingstudent.com/a-look-at-how-gen-y-communicates/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 06:21:41 +0000</pubDate>
		<dc:creator>David Fallarme</dc:creator>
				<category><![CDATA[Consumer Behavior]]></category>
		<category><![CDATA[Generation Y Insights]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Media Trends]]></category>

		<guid isPermaLink="false">http://www.themarketingstudent.com/?p=223</guid>
		<description><![CDATA[Boomers had it pretty simple back in their youth. Want to connect with your friends? Write them a letter, give them a call or go and see them. Gen X-ers had a little more fun. They could&#8217;ve emailed each other over 28.8 or used their pagers to send 1-sentence messages back and forth. Here&#8217;s what [...]]]></description>
			<content:encoded><![CDATA[<p><b>Boomers</b> had it pretty simple back in their youth. Want to connect with your friends? Write them a letter, give them a call or go and see them.<br />
<img src="http://themarketingstudent.com/i/baby-boomers-communication.gif" alt="How Baby Boomers Communicated" title="How Baby Boomers Communicated" /></p>
<p><b>Gen X-ers</b> had a little more fun. They could&#8217;ve emailed each other over 28.8 or used their pagers to send 1-sentence messages back and forth.<br />
<img src="http://themarketingstudent.com/i/gen-x-communication.gif" alt="How Gen X Communicated" title="How Generation X Communicated" /></p>
<p>Here&#8217;s what <b>Generation Y</b> uses to stay in touch.<br />
<img src="http://themarketingstudent.com/i/gen-y-communication.gif" alt="How Generation Y Communicates" title="How Generation Y Communicates" /></p>
<p>To an outsider, it can be a confusing to understand how Gen Y uses those channels just to talk to each other. After all, Boomers just had three channels and they made friends just fine.</p>
<p>To put things in context, here&#8217;s what my communication habits are like and how I use the above.<br />
<img src="/i/my-communication-habits.gif" /></p>
<p>Looking at that chart makes me envy my father&#8217;s generation. They didn&#8217;t have to worry about drunk texts. Or having <a href="http://www.themarketingstudent.com/index.php/2008/05/31/my-revelation-about-the-internet-or-why-twitter-creeps-me-out/" ">personal information all over the internet</a>.</p>
<p><i>Honourable mentions for Blackberry PINs and Twitter.</i></p>
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		<slash:comments>28</slash:comments>
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		<item>
		<title>My Revelation About The Internet (Or, Why Twitter Creeps Me Out)</title>
		<link>http://www.themarketingstudent.com/my-revelation-about-the-internet-or-why-twitter-creeps-me-out/</link>
		<comments>http://www.themarketingstudent.com/my-revelation-about-the-internet-or-why-twitter-creeps-me-out/#comments</comments>
		<pubDate>Sat, 31 May 2008 12:42:30 +0000</pubDate>
		<dc:creator>David Fallarme</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Generation Y Insights]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Media Trends]]></category>

		<guid isPermaLink="false">http://www.themarketingstudent.com/?p=220</guid>
		<description><![CDATA[By now, everyone knows that you should set your privacy settings on Facebook. No sense in ending up like another Kevin Colvin. If you&#8217;re going to post party pictures on the day you called in sick&#8230; at least do a better job of covering your tracks. I don&#8217;t think Gen Y has an appreciation of [...]]]></description>
			<content:encoded><![CDATA[<p><img src="/i/google-facebook-twitter-gen-y.gif" class="alignright" />By now, everyone knows that you should set your privacy settings on Facebook. No sense in ending up like another <a href="http://valleywag.com/tech/your-privacy-is-an-illusion/bank-intern-busted-by-facebook-321802.php" target="1">Kevin Colvin</a>. If you&#8217;re going to post party pictures on the day you called in sick&#8230; at least do a better job of covering your tracks.</p>
<p>I don&#8217;t think Gen Y has an appreciation of the permanence of the internet. Once you upload a piece of your life &mdash; a blog post, a picture, a video of your cat dancing on YouTube &mdash; it&#8217;s online <b>FOREVER</b>. I&#8217;ve had a Facebook account for about 3 years now, and it only recently dawned on me that there are pictures of me that I&#8217;ll never be able to really delete, as they&#8217;re stored in a server farm, in a datacenter somewhere, backed up several times over several hard drives, housed in a building guarded with security and alarms. Mark Zuckerberg owns those pictures as much as I do.</p>
<h3>The Three Horsemen of the Apocalypse</h3>
<p>Dear reader, we have probably never met&#8230;but you can write my obituary. All you need is the login information for the sites that I use.</p>
<p>Let&#8217;s say you got your hands on my Google login. You would learn a ridiculous amount of information about me:</p>
<ul>
<li><b>GMail</b>: who I know and what we talk about</li>
<li><b>Google Search</b>: things I&#8217;ve thought about and looked for</li>
<li><b>Google Maps</b>: where I&#8217;ve been</li>
<li><b>Google Calendar</b>: a detailed list of what I&#8217;ve been doing in the past year, complete with date and location</li>
</ul>
<p>You could also have the following if you accessed my Facebook:</p>
<ul>
<li><b>Wall and Messages:</b> conversations with people I know</li>
<li><b>Photos:</b> evidence of what I&#8217;ve done, where I&#8217;ve been and with who</b>
<li><b>Events:</b> date and location of events I&#8217;ve attended (can cross-reference with Photos)</li>
<li><b>Relationship Status</b>: who I&#8217;ve been involved with, the type of relationship and for how long</li>
<li><b>Personal info</b>: birthday, interests, activities, education, work history</li>
</ul>
<p>Combine my Facebook data with my Google data and forget the obituary, you have enough to write a small autobiography complete with pictures and memorable quotes from friends.</p>
<p><a href="http://thegirlriot.blogspot.com/" target="2">the girl Riot</a> recently got me thinking about signing up for Twitter, and in the process, made me realize the following information about me could be publicly available:</p>
<ul>
<li>What I&#8217;m thinking</li>
<li>What I just did</li>
<li>Where I am</li>
<li>What I am going to do</li>
</ul>
<p>Google and Facebook already have an intimate detail of my life up to the present. Twitter kicks things into overdrive and brings strangers into this surreal fifth dimension by letting them inside my mind, as they can read about what I&#8217;m thinking about <i>to the second</i>.</p>
<h3>Get Over Yourself, Dave</h3>
<p>I was one of those people who were vehemently anti-Facebook when it first became available. Like all anti-Facebook people, I eventually learned that resistance was futile and got an account.</p>
<p>My capitulation was fortunate, as Facebook has tremendous value in my social life. I quickly got over the hesitation of posting pictures and writing messages that could be seen by everyone.  Once I realized that no, Nigerian scammers weren&#8217;t going to somehow use that info to scam my bank account, and no, my body parts weren&#8217;t going to be secretly harvested while I was asleep, I became more comfortable using Facebook.</p>
<p>It&#8217;s a weird lesson Gen Y is learning. Trade in your privacy for really cool social toys. Sooner or later, there&#8217;ll be no such thing as a private life, and things that rely on mystery will be dead. I am a firm believer that blind dates and <a href="http://www.themarketingstudent.com/index.php/2007/06/08/high-school-reunion-facebook-casualty/" target="5">high school reunions</a> will cease to exist.</p>
<p>Despite all this, I&#8217;m <a href="http://twitter.com/davelocity" target="9">giving Twitter a shot</a>. I figure that as long as I make sure my boss doesn&#8217;t see my tweets while I&#8217;m supposed to be home with the flu, I should be ok.</p>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Gen Y Outcasts Think They&#8217;re Cool &amp; Don&#8217;t Care What You Say</title>
		<link>http://www.themarketingstudent.com/gen-y-outcasts-think-theyre-cool/</link>
		<comments>http://www.themarketingstudent.com/gen-y-outcasts-think-theyre-cool/#comments</comments>
		<pubDate>Tue, 06 May 2008 13:09:28 +0000</pubDate>
		<dc:creator>David Fallarme</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Generation Y Insights]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Media Trends]]></category>

		<guid isPermaLink="false">http://www.themarketingstudent.com/?p=214</guid>
		<description><![CDATA[Millennials are growing up in a time where an online community exists for virtually every interest and lifestyle. They can connect with other people who love chewing ice, other alpaca enthusiasts or people who really, really like pirates. Some Gen Y-ers are forming communities to celebrate anorexia (pro-ana websites). Pro-ana people have even coined their [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://sirdavid.net/tms/wp-content/uploads/2008/05/anorexia.jpg" alt="anorexia" title="Anorexic Gen Y stakes the claim on their own status." class="alignright">Millennials are growing up in a time where an online community exists for virtually every interest and lifestyle. They can connect with other people who <a href="http://icechewing.iswhaticrave.com/" target="i">love chewing ice</a>, other <a href="http://www.alpacanation.com/forum/default.asp?CAT_ID=1" target="a">alpaca enthusiasts</a> or people who <a href="http://pirates.meetup.com/1/" target="p">really, really like pirates</a>.</p>
<p>Some Gen Y-ers are forming communities to <a href="http://themedium.blogs.nytimes.com/2008/04/30/the-girls-of-thinspo/" target="n">celebrate anorexia</a> (<i>pro-ana</i> websites). Pro-ana people have even coined their own buzzword for the lifestyle, calling it <i>thinspiration</i> (<i>thinspo</i> for short). Videos are shared on YouTube, blogs are plentiful and discussion forums are only a search away.</p>
<p>I was amazed when I came across the NYT blog linked above. In previous generations, pro-ana people could not assemble so easily and empower themselves. Today, they can gather online and have open and honest dialogues with each other. Parents and guidance counselors be damned, they have found people who like them and understand them. Together, they can celebrate their lifestyle proudly.</p>
<p>I like how pro-anas can share their experiences and advice to help each other. The part that scares me is that oftentimes this advice is how to harm yourself quicker and easier.</p>
<p>With great power comes great responsibility.</p>
<p>photo from <a href="http://www.flickr.com/photos/zhokolateh/" target="r">[C]appry</a></p>
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		<item>
		<title>Who Gets To Play On Facebook?</title>
		<link>http://www.themarketingstudent.com/who-gets-to-play-on-facebook/</link>
		<comments>http://www.themarketingstudent.com/who-gets-to-play-on-facebook/#comments</comments>
		<pubDate>Thu, 28 Feb 2008 18:43:29 +0000</pubDate>
		<dc:creator>David Fallarme</dc:creator>
				<category><![CDATA[Generation Y Insights]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Media Trends]]></category>

		<guid isPermaLink="false">http://www.themarketingstudent.com/index.php/2008/02/28/who-gets-to-play-on-facebook/</guid>
		<description><![CDATA[Slowly and surely, every social situation is developing a digital doppleganger. We can all recall the teenage awkwardness of being seen at the mall with your mom. It&#8217;s always a strange feeling when you get a Facebook friend request from someone from another generation. Many Generation Y users see social networks as a sandbox for [...]]]></description>
			<content:encoded><![CDATA[<p>Slowly and surely, every social situation is developing a digital doppleganger. </p>
<p><img src='http://sirdavid.net/tms/wp-content/uploads/2008/02/facebook.jpg' alt='whose Facebook is it?' title="Facebook is for Gen Y?" class="alignright"/>We can all recall the teenage awkwardness of being seen at the mall with your mom. It&#8217;s always a strange feeling when you get a Facebook friend request from someone from another generation. Many Generation Y users see social networks as a sandbox for their indiscretions &#8212; so how do they respond to a request from someone they know, but outside their immediate peer group? <a href="http://www.news.com.au/technology/story/0,25642,23125981-5014239,00.html?" target="q">Many millennials are not pleased</a> with how older folk are signing up for social networks.</p>
<p>Reading the comments from that article raises some interesting talking points. Facebook is such a fantastic tool for keeping in touch that it was inevitable for all age groups to join the fun. Who are we to prevent our aunts, bosses, teachers from getting on Facebook? They have lives, friends and pictures to share. </p>
<p>After all, it is their generation that built the internet, along with the iPod, cellphones&#8230;and every other digital thing we take for granted. Who are we to be ashamed to let them in? This is just another generational clash, but unlike anything we&#8217;ve seen before. Normally, when the soccer moms take on a trend, it dies a quick death (see: Macarena, along with the phrases &#8220;Bling Bling&#8221; and &#8220;You Go Girl&#8221;). But no one is predicting social networks to go away any time soon.</p>
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