Articles in Market Research

Who’s your God, eh? Religion in Canada

Walking around Toronto, you’d think you were in a real-life version of “it’s a small world after all”. Canada’s urban centres are great pictures of multiculturalism. It’s not uncommon to see a mosque, temple and a church when you’re driving around. Looking closer at this Canadian cultural jambalaya, we start to see big religious changes [...]

Radio Shack and Your Digits

Seinfeld is still as strong as ever, 10 years after kicking the bucket. It’s spawned countless immortal pop culture lines, but as a marketing aficionado, one that’s always stuck with me is “Why does Radio Shack ask for your phone number when you buy batteries?” A good question, albeit a very old one. (and let’s [...]