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	<title>The Marketing Student &#124; Generation Y Marketing Insights</title>
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	<link>http://www.themarketingstudent.com</link>
	<description>Generation Y consumer behavior, marketing, advertising, Gen Y attitudes</description>
	<pubDate>Mon, 02 Feb 2009 16:20:02 +0000</pubDate>
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		<title>Generation Y is Never Alone Because They Have Low Self-Esteem</title>
		<link>http://www.themarketingstudent.com/2009/02/02/generation-y-is-never-alone-because-they-have-low-self_esteem/</link>
		<comments>http://www.themarketingstudent.com/2009/02/02/generation-y-is-never-alone-because-they-have-low-self_esteem/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 16:18:29 +0000</pubDate>
		<dc:creator>David Fallarme</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.themarketingstudent.com/?p=296</guid>
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Living in South Korea, where cellphone penetration is nearly 100%, the culture of electronic communication is astonishing. It&#8217;s normal to see 60 year old women texting effortlessly or 9 year olds using their phones to take pictures and videos of anything they find remotely amusing.
This culture of hyper-connectedness has made me keenly aware of communication [...]]]></description>
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		<title>Gen Y: The Selective Memory Generation</title>
		<link>http://www.themarketingstudent.com/2008/12/30/gen-y-the-selective-memory-generation/</link>
		<comments>http://www.themarketingstudent.com/2008/12/30/gen-y-the-selective-memory-generation/#comments</comments>
		<pubDate>Tue, 30 Dec 2008 18:27:05 +0000</pubDate>
		<dc:creator>David Fallarme</dc:creator>
		
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		<guid isPermaLink="false">http://www.themarketingstudent.com/?p=278</guid>
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		<title>Gen Y Prefers Crowd Wisdom Over Experts</title>
		<link>http://www.themarketingstudent.com/2008/12/22/gen-y-prefers-crowd-wisdom-over-experts/</link>
		<comments>http://www.themarketingstudent.com/2008/12/22/gen-y-prefers-crowd-wisdom-over-experts/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 16:36:20 +0000</pubDate>
		<dc:creator>David Fallarme</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.themarketingstudent.com/?p=266</guid>
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		<title>The Race For Generation Y: Big Media Vs Broadband</title>
		<link>http://www.themarketingstudent.com/2008/11/23/the-race-for-generation-y-big-media-vs-broadband/</link>
		<comments>http://www.themarketingstudent.com/2008/11/23/the-race-for-generation-y-big-media-vs-broadband/#comments</comments>
		<pubDate>Sun, 23 Nov 2008 18:33:23 +0000</pubDate>
		<dc:creator>David Fallarme</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.themarketingstudent.com/?p=252</guid>
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		<title>Generation Y Will Be The Helicopter Parents From Hell</title>
		<link>http://www.themarketingstudent.com/2008/08/17/generation-y-will-be-the-helicopter-parents-from-hell/</link>
		<comments>http://www.themarketingstudent.com/2008/08/17/generation-y-will-be-the-helicopter-parents-from-hell/#comments</comments>
		<pubDate>Sun, 17 Aug 2008 11:30:24 +0000</pubDate>
		<dc:creator>David Fallarme</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.themarketingstudent.com/?p=240</guid>
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		<title>In The Future, Advertising Will Be Awkward</title>
		<link>http://www.themarketingstudent.com/2008/07/31/in-the-future-advertising-ill-be-awkward/</link>
		<comments>http://www.themarketingstudent.com/2008/07/31/in-the-future-advertising-ill-be-awkward/#comments</comments>
		<pubDate>Thu, 31 Jul 2008 07:55:23 +0000</pubDate>
		<dc:creator>David Fallarme</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.themarketingstudent.com/?p=230</guid>
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		<title>A Look At How Gen Y Communicates</title>
		<link>http://www.themarketingstudent.com/2008/06/16/a-look-at-how-gen-y-communicates/</link>
		<comments>http://www.themarketingstudent.com/2008/06/16/a-look-at-how-gen-y-communicates/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 06:21:41 +0000</pubDate>
		<dc:creator>David Fallarme</dc:creator>
		
		<category><![CDATA[Consumer Behavior]]></category>

		<category><![CDATA[Generation Y Insights]]></category>

		<category><![CDATA[Internet]]></category>

		<category><![CDATA[Media Trends]]></category>

		<guid isPermaLink="false">http://www.themarketingstudent.com/?p=223</guid>
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		<title>Not Part of Gen Y? You&#8217;re Paying Too Much</title>
		<link>http://www.themarketingstudent.com/2008/06/12/not-part-of-gen-y-youre-paying-too-much/</link>
		<comments>http://www.themarketingstudent.com/2008/06/12/not-part-of-gen-y-youre-paying-too-much/#comments</comments>
		<pubDate>Thu, 12 Jun 2008 06:11:39 +0000</pubDate>
		<dc:creator>David Fallarme</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<category><![CDATA[Consumer Behavior]]></category>

		<guid isPermaLink="false">http://www.themarketingstudent.com/?p=222</guid>
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		<title>Boxing Is Losing Generation Y</title>
		<link>http://www.themarketingstudent.com/2008/06/02/boxing-is-losing-generation-y/</link>
		<comments>http://www.themarketingstudent.com/2008/06/02/boxing-is-losing-generation-y/#comments</comments>
		<pubDate>Mon, 02 Jun 2008 13:15:24 +0000</pubDate>
		<dc:creator>David Fallarme</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<guid isPermaLink="false">http://www.themarketingstudent.com/?p=221</guid>
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		<title>My Revelation About The Internet (Or, Why Twitter Creeps Me Out)</title>
		<link>http://www.themarketingstudent.com/2008/05/31/my-revelation-about-the-internet-or-why-twitter-creeps-me-out/</link>
		<comments>http://www.themarketingstudent.com/2008/05/31/my-revelation-about-the-internet-or-why-twitter-creeps-me-out/#comments</comments>
		<pubDate>Sat, 31 May 2008 12:42:30 +0000</pubDate>
		<dc:creator>David Fallarme</dc:creator>
		
		<category><![CDATA[Case Studies]]></category>

		<category><![CDATA[Generation Y Insights]]></category>

		<category><![CDATA[Internet]]></category>

		<category><![CDATA[Media Trends]]></category>

		<guid isPermaLink="false">http://www.themarketingstudent.com/?p=220</guid>
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