These are the thoughts from the center of Generation Y.
Generation Y — Millennials, Echo Boomers, and tons of other names — is the first generation to be bombarded by marketing from birth. We’re tech-literate, free-spending consumers. We have finely tuned bullshit detectors and detest PR speak. We love marketing that seeks us out, marketing that lives and plays in our own worlds.
What do marketing and advertising look like through that lens?
theMarketingStudent.com is a conversation about how future marketers see the present.
Contributors
Dave Fallarme
Dave is a senior member of Generation Y, media junkie, content creator and people-watcher extraordinaire. He’s done marketing and communications work for the United Way, Toyota Canada and Hershey’s Canada. Dave is currently a Marketing student from the University of Guelph in Ontario, Canada.
Dave FallarmeDave is a senior member of Generation Y, media junkie, content creator and people-watcher extraordinaire. He’s done marketing and communications work for the United Way, Toyota Canada and Hershey’s Canada. Dave is currently a Marketing student from the University of Guelph in Ontario, Canada.
