Think Gen X and Boomers are too close to their kids? Just wait til we’re moms and dads.
Gen Y has learned that normal parental behaviour involves constant checking-in and hand-holding. For better or worse, that’s another article for another time.
Imagine the big-brother-like level of coddling Generation Y will bestow upon its children. Armed with technology, [...]

As advertising continues to get more targeted and specific, it will soon be very scary and creepy to see ads. They will be a reflection of what marketers think of you. Ads will be served to you based on a general consumer profile, tweaked and customized based on your personal buying behaviour.
Check out this technology [...]

Thinking back to my experience working on the sales floor of a consumer electronics retailer, I had the opportunity to see firsthand the effects of marketing and advertising. As a Marketing student, this was extremely exciting. Being exposed to consumer behaviour this close made me feel a bit like Jane Goodall, but with much much [...]

I can’t recall the last time I went out of my way to watch boxing. The only people I know who are into boxing are people in my parents’ generation, or boxers themselves. Is boxing down for the count?
After watching the MMA event on CBS this weekend, it’s clear that Mixed Martial Arts — [...]