Articles in Ad Critiques

If Gen Y Brands Quit Beating Around The Bush

Ford’s new ad campaign tells customers to “Drive One“.
I was caught off-guard by the sheer simplicity and clarity of the message. With “Drive One”, Ford isn’t trying to inspire anybody. There is no intent to build brand image or brand associations. Poetry, this ain’t. No emotion is evoked by these two words.
I found it [...]

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A&W is a dumbass

I am infuriated every time I see A&W commercials these days. Especially the one where a couple is still hungry after a date at a fancy restaurant, so they head to A&W.
These ads are targeted at baby boomers — why?! This is a demographic that is supposed to be watching their health, not knocking back [...]

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Bears Selling Toilet Paper …?

I do not understand what bears have to do with toilet paper, but apparently Charmin LOVES the concept!
Charmin Bears
They’ve been using bears to sell toilet paper since 2000. Can anyone explain the connection?

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