Ford’s new ad campaign tells customers to “Drive One“.
I was caught off-guard by the sheer simplicity and clarity of the message. With “Drive One”, Ford isn’t trying to inspire anybody. There is no intent to build brand image or brand associations. Poetry, this ain’t. No emotion is evoked by these two words.
I found it [...]

Hi! I’m Red Bull Energy Drink.
Athletes don’t take me as seriously as Gatorade (or even its ugly cousin Powerade), but trust me when I say that I can give you that extra kick you need when you’re drinking when you need an all-night study session!
I have promotions/advertising reps that show up at cool nightlife [...]

Hey there, weekend warrior! Have you seen the latest ad campaign?
Look at all the sexy people in the advertisement. You know, that could be you having fun with all the hotties, all you have to do is buy this drink. It’s that simple. Look how much fun you can have! Go ahead, have a good [...]