The Great Zero Marketing Lie
One of the most pernicious tropes in tech is that you can succeed with "zero marketing." This should offend you
The Annoying Truth Behind Case Studies and "Best Practices"
Every now and then, a friend will give a talk at a conference where they tell this amazing story. You've
How To Evaluate a Company Before You Join Them
I used to do this the stupid way that I'm almost embarrassed to share this. But I'm all for helping
What is the job of the Marketing team?
One of my favorite things to do is taking calls from recruiters. A lot of marketers turn down recruiting calls
Deep Work is a Trap: To Thrive in a Remote World, Learn To Context Switch
We're over a year now into the Great Remote Work experiment, and after a honeymoon period where everyone got plants
The Sunk Cost Fallacy
What is the Sunk Cost Fallacy?Our tendency to follow through with an action — even when it no longer makes
How To Execute Faster
Your team has a giant to-do list but isn't making progress fast enough. Or maybe you're in the middle of
Good Marketer, Bad Marketer
I've always been obsessed with Ben Horowitz' timeless Good Product Manager, Bad Product Manager essay. Here's my take on a
The Difference Between Junior Marketers and Senior Marketers
My favorite memories in marketing are when I realize that I’m thinking like a total idiot. There have been
What’s The Difference Between B2B vs B2C marketing?
The typical answer to this question is: “B2B is more logical, B2C is more emotional” — the problem with this answer