How To Execute Faster Your team has a giant to-do list but isn't making progress fast enough. Or maybe you're in the middle of a giant project but there are a few things that
Good Marketer, Bad Marketer I've always been obsessed with Ben Horowitz' timeless Good Product Manager, Bad Product Manager essay. Here's my take on a marketing version: Good marketers can communicate a clear narrative of
The Difference Between Junior Marketers and Senior Marketers My favorite memories in marketing are when I realize that I’m thinking like a total idiot. There have been so many times where I, as a junior marketer, would
What’s The Difference Between B2B vs B2C marketing? The typical answer to this question is: “B2B is more logical, B2C is more emotional” — the problem with this answer is (1) it’s only accurate some of the time
How Brands Grow: A Short Summary Byron Sharp’s How Brands Grow: What Marketers Don’t Know was an eye opener for me, because he was right — there was a lot of stuff that I, as
High Output Management: 3 Key Concepts From The Book Andy Grove’s High Output Management (1983) influenced a generation of leaders in Silicon Valley who could relate to Grove’s systems-and-processes engineering approach to management. The result is a
Digital Marketing in the Philippines: The Land of Social Media Superusers You can wrap your head around digital marketing in the Philippines by understanding 3 things: (1) Filipinos are the world’s #1 social media power users (2) Filipinos are always
Digital Marketing in South Korea: A Crash Course How does digital marketing in South Korea work? In a word: differently. South Korea is one of the very few countries where Google isn’t the dominant search engine, and
Growth Strategy Breakdown: How Zoho Became a $500M Company You’ve Never Heard Of Zoho has quietly become one of the biggest SaaS companies in the world: they have roughly 7,000 employees and an estimated $500M in annual revenue as I write this
How To Set Successful Marketing Team Goals (3 Frameworks) A good goal-setting framework motivates your team to strive for performance and achievement, while identifying the best way to spend your time and resources. But it’s not enough to
How To Create a Marketing Budget (5 Methods) I’m guessing you’re here because you’re trying to figure out how to create a marketing budget, and are a little frustrated because the other blog posts you’
How SEO Works: A Simple Model For Confused Marketers There are zillions of excellent “ultimate guides” and epic resources describing how to do SEO, yet it is still confusing black magic to most marketers. This post is my attempt
A Tale of 3 Marketers: The Artist, The Soldier, The Gambler (Part 1) A marketer walks into a bar after a long day at work. He’s been dealing with a marketing problem at work that he doesn’t quite know how to
Thinking Fast and Slow Summary: 7 Important Concepts From the Book Writing a summary for Thinking, Fast and Slow was not easy. Don’t get me wrong. Kahneman wrote a fantastic book that will help you improve your thinking and help
Best Marketing Books To Become a Better Marketer (With Summaries) The best marketing books are timeless, and teach you skills that make you a better marketer and business leader. The thing is, everyone has a different mix of skills and
10 Dale Carnegie Quotes For Understanding People As I was writing this summary of How To Win Friends and Influence People, I made a note of all the great Dale Carnegie quotes from the book. Dale Carnegie’
How To Win Friends & Influence People: Summary with Stories Here’s a one-line summary of How To Win Friends and Influence People: Understand human nature, then work with it, not against it. I’ve summarized Dale Carnegie’s classic
SEO Lessons from Backlinko, Ahrefs and Rand Fishkin SEO is one of those skills that has an insane learning curve. Once you get a feel for it, it’s actually pretty straightforward. But until you get over the
A List of Marketing Concepts and Business Strategies Inspired by Gabriel Weinberg’s post, here are a few business and marketing concepts I find useful. These are mental models, frameworks and business strategies that I always come back
How To Effectively Take Notes On Books, Blogs and Podcasts If you’re here, it’s because you’re a little like me. You read a lot. You listen to podcasts. You watch webinars. You subscribe to email newsletters. You
Behind The Cloud: Book Summary Behind The Cloud is Marc Benioff’s account of how Salesforce grew to the behemoth it is today. There were some interesting operational and growth lessons, but for me, the
The E-Myth Revisited: Book Summary and Top Takeaways The E-Myth Revisited by Michael Gerber is one of those books that I’ve heard about for years. I’ve seen it constantly recommended by entrepreneurs I respect, so I
5 Free Competitor Analysis Tools For Finding What’s Working The fastest way to get better is to study the best, then put what you’ve learned into action. That means looking at what the leaders in your industry are
A Simple Way To Build Your Go-To-Market Strategy As a marketer trying to understand how to build a go-to-market strategy, it can get frustrating. That’s because the web is full of tactics. It’s hard to find
The Score Takes Care Of Itself: Book Summary The first time I read this book, it blew my mind. The Score Takes Care Of Itself by Bill Walsh is a close look at the management style and philosophy