What is the Sunk Cost Fallacy?Our tendency to follow through with an action — even when it no longer makes rational sense — because we are influenced by what we’ve

Your team has a giant to-do list but isn't making progress fast enough. Or maybe you're in the middle of a giant project but there are a few things that

I've always been obsessed with Ben Horowitz' timeless Good Product Manager, Bad Product Manager essay.   Here's my take on a marketing version: Good marketers can communicate a clear narrative of

My favorite memories in marketing are when I realize that I’m thinking like a total idiot. There have been so many times where I, as a junior marketer, would

The typical answer to this question is: “B2B is more logical, B2C is more emotional” — the problem with this answer is (1) it’s only accurate some of the time

Byron Sharp’s How Brands Grow: What Marketers Don’t Know was an eye opener for me, because he was right — there was a lot of stuff that I, as

Andy Grove’s High Output Management (1983) influenced a generation of leaders in Silicon Valley who could relate to Grove’s systems-and-processes engineering approach to management. The result is a

You can wrap your head around digital marketing in the Philippines by understanding 3 things: (1) Filipinos are the world’s #1 social media power users (2) Filipinos are always

How does digital marketing in South Korea work? In a word: differently. South Korea is one of the very few countries where Google isn’t the dominant search engine, and

Zoho has quietly become one of the biggest SaaS companies in the world: they have roughly 7,000 employees and an estimated $500M in annual revenue as I write this

A good goal-setting framework motivates your team to strive for performance and achievement, while identifying the best way to spend your time and resources. But it’s not enough to

I’m guessing you’re here because you’re trying to figure out how to create a marketing budget, and are a little frustrated because the other blog posts you’

There are zillions of excellent “ultimate guides” and epic resources describing how to do SEO, yet it is still confusing black magic to most marketers. This post is my attempt

A marketer walks into a bar after a long day at work. He’s been dealing with a marketing problem at work that he doesn’t quite know how to

Writing a summary for Thinking, Fast and Slow was not easy. Don’t get me wrong. Kahneman wrote a fantastic book that will help you improve your thinking and help

The best marketing books are timeless, and teach you skills that make you a better marketer and business leader. The thing is, everyone has a different mix of skills and

As I was writing this summary of How To Win Friends and Influence People, I made a note of all the great Dale Carnegie quotes from the book. Dale Carnegie’

Here’s a one-line summary of How To Win Friends and Influence People: Understand human nature, then work with it, not against it. I’ve summarized Dale Carnegie’s classic

SEO is one of those skills that has an insane learning curve. Once you get a feel for it, it’s actually pretty straightforward. But until you get over the

Inspired by Gabriel Weinberg’s post, here are a few business and marketing concepts I find useful. These are mental models, frameworks and business strategies that I always come back

If you’re here, it’s because you’re a little like me. You read a lot. You listen to podcasts. You watch webinars. You subscribe to email newsletters. You

Behind The Cloud is Marc Benioff’s account of how Salesforce grew to the behemoth it is today. There were some interesting operational and growth lessons, but for me, the

The E-Myth Revisited by Michael Gerber is one of those books that I’ve heard about for years. I’ve seen it constantly recommended by entrepreneurs I respect, so I

The fastest way to get better is to study the best, then put what you’ve learned into action. That means looking at what the leaders in your industry are