Jun
11
The Great Zero Marketing Lie
One of the most pernicious tropes in tech is that you can succeed with "zero marketing." This should offend you
1 min read
David Fallarme
Jun
04
The Annoying Truth Behind Case Studies and "Best Practices"
Every now and then, a friend will give a talk at a conference where they tell this amazing story. You've
2 min read
May
28
How To Evaluate a Company Before You Join Them
I used to do this the stupid way that I'm almost embarrassed to share this. But I'm all for helping
4 min read
May
21
What is the job of the Marketing team?
One of my favorite things to do is taking calls from recruiters. A lot of marketers turn down recruiting calls
2 min read
May
14
Deep Work is a Trap: To Thrive in a Remote World, Learn To Context Switch
We're over a year now into the Great Remote Work experiment, and after a honeymoon period where everyone got plants
4 min read
Apr
26
The Sunk Cost Fallacy
What is the Sunk Cost Fallacy?Our tendency to follow through with an action — even when it no longer makes
6 min read
Sep
20
How To Execute Faster
Your team has a giant to-do list but isn't making progress fast enough. Or maybe you're in the middle of
2 min read
Sep
19
Good Marketer, Bad Marketer
I've always been obsessed with Ben Horowitz' timeless Good Product Manager, Bad Product Manager essay. Here's my take on a
2 min read
Sep
06
The Difference Between Junior Marketers and Senior Marketers
My favorite memories in marketing are when I realize that I’m thinking like a total idiot. There have been
4 min read
Aug
29
What’s The Difference Between B2B vs B2C marketing?
The typical answer to this question is: “B2B is more logical, B2C is more emotional” — the problem with this answer
6 min read