A newsletter about marketing, leading teams, and frameworks that help you do your best workhttps://www.themarketingstudent.com/https://www.themarketingstudent.com/marketing-team-score/https://www.themarketingstudent.com/marketing-team-score/As a marketing leader, a perennially useful exercise is to get your team to grade the marketing function out of 10. Do this with blind voting, then discuss the answers and decide on how to improve the grade in the future.Sun, 24 Jul 2022 09:31:40 GMThttps://www.themarketingstudent.com/lipstick-on-a-pig/https://www.themarketingstudent.com/lipstick-on-a-pig/Marketers and advertisers are sometimes accused of "polishing a turd" or "putting lipstick on a pig." The sentiment being that it's common practice to overpromising and underdelivering.Sun, 17 Jul 2022 09:35:07 GMThttps://www.themarketingstudent.com/writing-memos/https://www.themarketingstudent.com/writing-memos/You're probably aware of Amazon's memo culture, which is fetishized in the tech world as yet another example of Bezosian genius. Here's the short version of how it goes:Sun, 10 Jul 2022 09:24:21 GMThttps://www.themarketingstudent.com/learn-to-micromanage/https://www.themarketingstudent.com/learn-to-micromanage/“Micromanaging” is not the dirty word you think it is. A whole generation of workers has been brainwashed to think that ALL micromanagement is bad. But is it really?Sun, 26 Jun 2022 08:18:36 GMThttps://www.themarketingstudent.com/what-good-looks-like/https://www.themarketingstudent.com/what-good-looks-like/During my time at HubSpot, I worked closely with one of those leaders that instilled a productive kind of fear in people. Not fear in the sense of danger, but fear in the sense of tension – if you went to a meeting with him and were unprepared, you would feel the pain instantly.Sun, 19 Jun 2022 08:30:08 GMThttps://www.themarketingstudent.com/pick-smartest-team/https://www.themarketingstudent.com/pick-smartest-team/I'm writing this in summer of 2022, where the job market (especially in tech) is volatile. On one hand, weekly news of companies doing layoffs or hiring freezes. On the other hand are companies announcing successful funding rounds and announcing all the roles they have to fill.Sun, 12 Jun 2022 09:32:05 GMThttps://www.themarketingstudent.com/five-star-managers/https://www.themarketingstudent.com/five-star-managers/One of the things that Brian Chesky, CEO of Airbnb, attributes to his company's success is that he imagines what an "11 star" Airbnb experience looks like, then works backwards to what's feasible:Sun, 05 Jun 2022 09:11:42 GMThttps://www.themarketingstudent.com/levels-of-impact/https://www.themarketingstudent.com/levels-of-impact/If you're a mid to senior marketer, here's a useful exercise that acts as as a sanity check to make sure you're spending your time doing high-value activities. The different levels of impact you can have as a marketer:Sun, 29 May 2022 12:24:10 GMThttps://www.themarketingstudent.com/time-target-track/https://www.themarketingstudent.com/time-target-track/From around 2008 to about 2016, marketers were obsessed with content marketing. With good reason. Content marketing built major companies across industries, from B2B companies like HubSpot and Marketo to mass consumer brands like Barkbox and Grammarly.Sun, 22 May 2022 08:59:11 GMThttps://www.themarketingstudent.com/perfect-marketing-fails/https://www.themarketingstudent.com/perfect-marketing-fails/I feel a little bad for the marketing team behind the Game of Thrones prequel. At time of writing, it's due to come out in a few months. Every time the HBO team posts something on social media, they usually get a deluge of comments like this:Sun, 15 May 2022 08:50:00 GMThttps://www.themarketingstudent.com/awareness-affinity-acquisition/https://www.themarketingstudent.com/awareness-affinity-acquisition/"Our marketing isn't working." Whenever I'd hear this from a founder or a marketing leader, my first instinct was to always ask about their funnel. But now I've realized that jumping into solutioning only partially solves the problem.Sun, 08 May 2022 10:13:28 GMThttps://www.themarketingstudent.com/locus-of-control/https://www.themarketingstudent.com/locus-of-control/One of the most insidious thoughts you can have at work is "the boss doesn't know what they're doing." It seems harmless: we've all said some version of this, either quietly to ourselves or out loud with colleagues. But here's why it's a problem:Sun, 01 May 2022 08:37:00 GMThttps://www.themarketingstudent.com/write-reports/https://www.themarketingstudent.com/write-reports/After any team planning exercise, you quickly realize that the phrase "no plan survives first contact with the enemy" applies just as much in business as it does to combat.Sun, 24 Apr 2022 08:28:00 GMThttps://www.themarketingstudent.com/right-things-wrong/https://www.themarketingstudent.com/right-things-wrong/Here's something that confused me for a really long time: How some marketers I worked with had average "technical" skills, yet kept getting promoted or kept getting great opportunities.Sun, 17 Apr 2022 09:47:05 GMThttps://www.themarketingstudent.com/the-buying-window/https://www.themarketingstudent.com/the-buying-window/Every now and then, I like to read books about sales, written for salespeople. One of the concepts that appears over and over is the importance of identifying whether someone is in the buying window – or just kicking the tires.Fri, 28 Jan 2022 04:54:26 GMThttps://www.themarketingstudent.com/stakeholder-empathy/https://www.themarketingstudent.com/stakeholder-empathy/Here's something nobody tells you about switching to a fully remote team: The amount of writing involved. Not just the actual time spent typing things up, but all the effort around the act of writing itself.Fri, 21 Jan 2022 03:37:18 GMThttps://www.themarketingstudent.com/happy-marketing-accidents/https://www.themarketingstudent.com/happy-marketing-accidents/I have a pet theory that all problems are just resource allocation problems. Can't hit your marketing goals? Unhappy in your personal relationships? Not losing weight despite trying really hard? Having trouble starting a book reading habit?Fri, 03 Dec 2021 06:25:07 GMThttps://www.themarketingstudent.com/5-bookmarks-nov2021/https://www.themarketingstudent.com/5-bookmarks-nov2021/This is a short list of content I've found myself thinking a lot about this recently. These are some of the most useful and thought-provoking reads on marketing, productivity and strategy I've come across in a while, so I hope you get value from them.Fri, 05 Nov 2021 02:44:13 GMThttps://www.themarketingstudent.com/gut-check-marketing/https://www.themarketingstudent.com/gut-check-marketing/Marketers are never starved of ideas. There's always something you can do. There's always some new thing you can try. This is becoming more and more true with the rise of no-code.Fri, 29 Oct 2021 03:41:32 GMThttps://www.themarketingstudent.com/invisible-wins/https://www.themarketingstudent.com/invisible-wins/I used to do marketing for a charity. As you can imagine, marketing's job was to make it easier for people to give us money. We did the obvious stuff, like: A huge campaign launch.Fri, 08 Oct 2021 02:38:41 GMThttps://www.themarketingstudent.com/hubspot-long-game/https://www.themarketingstudent.com/hubspot-long-game/Looking back at my time at HubSpot, one of the things that stands out is how much the company benefitted from goodwill and affinity, and how it almost shied away from trying to sell you things.Fri, 01 Oct 2021 06:09:48 GMThttps://www.themarketingstudent.com/hubspot-culture/https://www.themarketingstudent.com/hubspot-culture/This post is a slightly different from what I usually write, but since I've left HubSpot I've gotten so many questions about my time there.Tue, 28 Sep 2021 02:24:12 GMThttps://www.themarketingstudent.com/chart-patterns/https://www.themarketingstudent.com/chart-patterns/Something happens once you spend enough time looking at charts, working to influence them and trying (sometimes in futility) to explain their gyrations – you start to recognize patterns.Fri, 17 Sep 2021 07:15:04 GMThttps://www.themarketingstudent.com/personal-offsite-questions/https://www.themarketingstudent.com/personal-offsite-questions/It's very easy to get stuck in your day-to-day, or even your week-to-week. I've always found it helpful to run a "personal offsite" where you sit back and think about the big picture. This applies to your life as a marketer, but also to your life in general.Fri, 03 Sep 2021 07:14:06 GMThttps://www.themarketingstudent.com/content-marketing-value/https://www.themarketingstudent.com/content-marketing-value/I was recently on a panel about content marketing and one of the audience questions went something like this: This is a perfect example of a broken telescope question, because it contains an embedded assumption that the questioner didn't notice.Fri, 27 Aug 2021 06:24:17 GMThttps://www.themarketingstudent.com/broken-telescope/https://www.themarketingstudent.com/broken-telescope/Today's post is about asking better questions and identifying terrible questions. I really enjoy reading Quora. Partially because they’ve done a great job of curating questions and answers that I’m interested in.Fri, 20 Aug 2021 02:50:36 GMThttps://www.themarketingstudent.com/hourglass-framework/https://www.themarketingstudent.com/hourglass-framework/If you're trying to get promoted, get a raise or generally get recognition within an org, you should imagine an hourglass with sand gradually trickling down. The size of the hourglass, and the length of time it takes to run out, is dependent on your job title.Fri, 13 Aug 2021 02:18:15 GMThttps://www.themarketingstudent.com/switch-jobs/https://www.themarketingstudent.com/switch-jobs/I'm writing this in the summer of 2021, and if you're in tech marketing, you'll know that the job market is absolutely on fire right now. Quite a number of marketers in my network have been wondering whether it's time to change roles. This is the advice I usually give.Fri, 06 Aug 2021 01:47:31 GMThttps://www.themarketingstudent.com/marketing-unnatural/https://www.themarketingstudent.com/marketing-unnatural/"Let's make the logo bigger." When you're drafting a creative asset, you have an instinct to make your company's logo bigger. After all, you want people to remember your company right?Fri, 30 Jul 2021 03:10:11 GMThttps://www.themarketingstudent.com/artist-soldier-gambler/https://www.themarketingstudent.com/artist-soldier-gambler/A marketer walks into a bar after a long day at work. The Marketer has been dealing with a business problem at work, and doesn't have a clue on how it could be solved. Giving up for the day, The Marketer is hoping that a drink will bring some reprieve from the stress.Fri, 23 Jul 2021 00:55:00 GMThttps://www.themarketingstudent.com/halo-effect/https://www.themarketingstudent.com/halo-effect/Our tendency to assume someone (or something) has generally positive traits, based solely on a good first impression. The Halo Effect prevents us from making accurate judgments. We paint a rosy picture based on a tiny amount of information.Fri, 16 Jul 2021 02:22:00 GMThttps://www.themarketingstudent.com/order-of-operations/https://www.themarketingstudent.com/order-of-operations/Growing a business, like math, has an “order of operations” that you have to follow. You know, multiply first, do the addition and subtraction last, that kinda stuff. Solve the equation in the wrong order and it all gets messed up!Fri, 09 Jul 2021 01:46:25 GMThttps://www.themarketingstudent.com/survivorship-bias/https://www.themarketingstudent.com/survivorship-bias/ Bill Gates and Mark Zuckerberg dropped out of college and went on to become industry legends.Fri, 02 Jul 2021 03:08:00 GMThttps://www.themarketingstudent.com/career-currencies/https://www.themarketingstudent.com/career-currencies/Here's a useful framework: thinking about your career as one that collects different types of currencies. Think of it like foreign exchange. You can convert these currencies back and forth, but more importantly, you can convert them into actual currency – ie. money.Fri, 25 Jun 2021 05:31:24 GMThttps://www.themarketingstudent.com/press-narratives/https://www.themarketingstudent.com/press-narratives/When you've been in marketing / PR / media long enough, you'll notice that press narratives largely follow a predictable path. That path goes something like this.Fri, 18 Jun 2021 04:55:00 GMThttps://www.themarketingstudent.com/zero-marketing-lie/https://www.themarketingstudent.com/zero-marketing-lie/One of the most pernicious tropes in tech is that you can succeed with "zero marketing." This should offend you not because you're a marketer who takes it personally, but because it's lazy, incorrect thinking, and lazy, incorrect thinking prevents you from learning.Fri, 11 Jun 2021 02:30:55 GMThttps://www.themarketingstudent.com/hidden-best-practices/https://www.themarketingstudent.com/hidden-best-practices/Every now and then, a friend will give a talk at a conference where they tell this amazing story. You've heard these before. Numbers going up, despite the odds. Stakeholders cheering. Marketing is a hero.Fri, 04 Jun 2021 02:23:46 GMThttps://www.themarketingstudent.com/before-join-company/https://www.themarketingstudent.com/before-join-company/I used to do this the stupid way that I'm almost embarrassed to share this. But I'm all for helping people make better decisions, so here goes. In the past, when I was applying for jobs or when a recruiter / hiring manager reached out, I'd be impressed by such dumb things.Fri, 28 May 2021 01:29:07 GMThttps://www.themarketingstudent.com/job-of-marketing/https://www.themarketingstudent.com/job-of-marketing/One of my favorite things to do is taking calls from recruiters. A lot of marketers turn down recruiting calls just because they aren't actively looking, not realizing that it's some of the highest ROI activities they can do.Fri, 21 May 2021 00:45:51 GMThttps://www.themarketingstudent.com/deep-work-trap/https://www.themarketingstudent.com/deep-work-trap/We're over a year now into the Great Remote Work experiment, and after a honeymoon period where everyone got plants and dogs and found favorite yoga YouTubers, many people are now at the 3rd or 4th stage in this pic:Fri, 14 May 2021 02:13:46 GMThttps://www.themarketingstudent.com/sunk-cost-fallacy/https://www.themarketingstudent.com/sunk-cost-fallacy/Our tendency to follow through with an action — even when it no longer makes rational sense — because we are influenced by what we’ve already invested in it. We get irrationally fixated on sunk costs — investments we cannot recover. It’s hard for us to “give up” on sunk costs.Mon, 26 Apr 2021 14:30:00 GMThttps://www.themarketingstudent.com/execute-faster/https://www.themarketingstudent.com/execute-faster/Your team has a giant to-do list but isn't making progress fast enough. Or maybe you're in the middle of a giant project but there are a few things that keep causing delay.Sun, 20 Sep 2020 03:55:02 GMThttps://www.themarketingstudent.com/good-marketer-bad-marketer/https://www.themarketingstudent.com/good-marketer-bad-marketer/I've always been obsessed with Ben Horowitz' timeless Good Product Manager, Bad Product Manager essay. Here's my take on a marketing version: Good marketers can communicate a clear narrative of how marketing drives revenue.Sat, 19 Sep 2020 06:12:24 GMThttps://www.themarketingstudent.com/junior-senior-marketer/https://www.themarketingstudent.com/junior-senior-marketer/My favorite memories in marketing are when I realize that I’m thinking like a total idiot. There have been so many times where I, as a junior marketer, would be sitting in a room with a senior marketer.Sun, 06 Sep 2020 00:00:00 GMThttps://www.themarketingstudent.com/b2b-vs-b2c-marketing/https://www.themarketingstudent.com/b2b-vs-b2c-marketing/The typical answer to this question is: “B2B is more logical, B2C is more emotional” — the problem with this answer is (1) it’s only accurate some of the time and (2) it’s not actionable advice.Sat, 29 Aug 2020 00:00:00 GMThttps://www.themarketingstudent.com/how-brands-grow/https://www.themarketingstudent.com/how-brands-grow/Byron Sharp’s How Brands Grow: What Marketers Don’t Know was an eye opener for me, because he was right — there was a lot of stuff that I, as a marketer, did not know.Sun, 23 Aug 2020 00:00:00 GMThttps://www.themarketingstudent.com/high-output-management/https://www.themarketingstudent.com/high-output-management/Andy Grove’s High Output Management (1983) influenced a generation of leaders in Silicon Valley who could relate to Grove’s systems-and-processes engineering approach to management.Sun, 16 Aug 2020 00:00:00 GMThttps://www.themarketingstudent.com/marketing-philippines/https://www.themarketingstudent.com/marketing-philippines/You can wrap your head around digital marketing in the Philippines by understanding 3 things: (1) Filipinos are the world’s #1 social media power users (2) Filipinos are always on their phone, and (3) Filipinos really really like watching videosSun, 09 Aug 2020 00:00:00 GMThttps://www.themarketingstudent.com/marketing-korea/https://www.themarketingstudent.com/marketing-korea/How does digital marketing in South Korea work? In a word: differently. South Korea is one of the very few countries where Google isn’t the dominant search engine, and because of this any many other reasons, has developed its own unique marketing ecosystem.Sun, 28 Jul 2019 00:00:00 GMThttps://www.themarketingstudent.com/zoho-growth/https://www.themarketingstudent.com/zoho-growth/Zoho has quietly become one of the biggest SaaS companies in the world: they have roughly 7,000 employees and an estimated $500M in annual revenue as I write this in June 2019.Sat, 22 Jun 2019 00:00:00 GMThttps://www.themarketingstudent.com/team-goals/https://www.themarketingstudent.com/team-goals/A good goal-setting framework motivates your team to strive for performance and achievement, while identifying the best way to spend your time and resources. But it’s not enough to just hit your goals:Sat, 01 Jun 2019 00:00:00 GMThttps://www.themarketingstudent.com/marketing-budget/https://www.themarketingstudent.com/marketing-budget/I’m guessing you’re here because you’re trying to figure out how to create a marketing budget, and are a little frustrated because the other blog posts you’ve seen about marketing budgets aren’t useful.Sat, 25 May 2019 00:00:00 GMThttps://www.themarketingstudent.com/how-seo-works/https://www.themarketingstudent.com/how-seo-works/There are zillions of excellent “ultimate guides” and epic resources describing how to do SEO, yet it is still confusing black magic to most marketers. This post is my attempt at a simple model for understanding how SEO works.Mon, 20 May 2019 00:00:00 GMThttps://www.themarketingstudent.com/thinking-fast-and-slow/https://www.themarketingstudent.com/thinking-fast-and-slow/Writing a summary for Thinking, Fast and Slow was not easy. Don’t get me wrong. Kahneman wrote a fantastic book that will help you improve your thinking and help you spot cognitive errors.Sun, 27 Jan 2019 00:00:00 GMThttps://www.themarketingstudent.com/best-marketing-books/https://www.themarketingstudent.com/best-marketing-books/The best marketing books are timeless, and teach you skills that make you a better marketer and business leader. The thing is, everyone has a different mix of skills and experiences. What is “best” for a CMO and what is “best” for a junior marketer are very different.Sat, 15 Dec 2018 00:00:00 GMThttps://www.themarketingstudent.com/dale-carnegie-quotes/https://www.themarketingstudent.com/dale-carnegie-quotes/As I was writing this summary of How To Win Friends and Influence People, I made a note of all the great Dale Carnegie quotes from the book. Dale Carnegie’s work still resonates to this day because he had understanding how people really worked.Tue, 12 Jun 2018 00:00:00 GMThttps://www.themarketingstudent.com/carnegie-influence-summary/https://www.themarketingstudent.com/carnegie-influence-summary/Here’s a one-line summary of How To Win Friends and Influence People: Understand human nature, then work with it, not against it. I’ve summarized Dale Carnegie’s classic is by highlighting a few key principles, then adding in a few stories and anecdotes from the book.Sun, 10 Jun 2018 00:00:00 GMThttps://www.themarketingstudent.com/seo-experts/https://www.themarketingstudent.com/seo-experts/SEO is one of those skills that has an insane learning curve. Once you get a feel for it, it’s actually pretty straightforward. But until you get over the hump, it’s black magic.Sun, 03 Dec 2017 00:00:00 GMThttps://www.themarketingstudent.com/marketing-concepts-strategies/https://www.themarketingstudent.com/marketing-concepts-strategies/Inspired by Gabriel Weinberg’s post, here are a few business and marketing concepts I find useful. These are mental models, frameworks and business strategies that I always come back to.Thu, 15 Jun 2017 00:00:00 GMThttps://www.themarketingstudent.com/productive-reading/https://www.themarketingstudent.com/productive-reading/If you’re here, it’s because you’re a little like me. You read a lot. You listen to podcasts. You watch webinars. You subscribe to email newsletters. You attend events. You (try to) take notes on all these things.Fri, 02 Jun 2017 00:00:00 GMThttps://www.themarketingstudent.com/behind-the-cloud-summary/https://www.themarketingstudent.com/behind-the-cloud-summary/Behind The Cloud is Marc Benioff’s account of how Salesforce grew to the behemoth it is today. There were some interesting operational and growth lessons, but for me, the real gems are when you get to see how Marc Benioff thinks.Thu, 25 May 2017 00:00:00 GMThttps://www.themarketingstudent.com/emyth-summary/https://www.themarketingstudent.com/emyth-summary/The E-Myth Revisited by Michael Gerber is one of those books that I’ve heard about for years. I’ve seen it constantly recommended by entrepreneurs I respect, so I was excited when it finally came next on my reading list.Wed, 17 May 2017 00:00:00 GMThttps://www.themarketingstudent.com/5-free-competitor-analysis-tools-for-finding-whats-working/https://www.themarketingstudent.com/5-free-competitor-analysis-tools-for-finding-whats-working/The fastest way to get better is to study the best, then put what you’ve learned into action. That means looking at what the leaders in your industry are doing. It could mean analyzing what your competition is doing.Thu, 11 May 2017 00:00:00 GMThttps://www.themarketingstudent.com/go-to-market/https://www.themarketingstudent.com/go-to-market/As a marketer trying to understand how to build a go-to-market strategy, it can get frustrating. That’s because the web is full of tactics. It’s hard to find content about GTM strategies and plans.Wed, 10 May 2017 00:00:00 GMThttps://www.themarketingstudent.com/score-bill-walsh-summary/https://www.themarketingstudent.com/score-bill-walsh-summary/The first time I read this book, it blew my mind. The Score Takes Care Of Itself by Bill Walsh is a close look at the management style and philosophy of a coach that won 3 Super Bowls.Thu, 04 May 2017 00:00:00 GMThttps://www.themarketingstudent.com/ultimate-sales-machine-summary/https://www.themarketingstudent.com/ultimate-sales-machine-summary/I enjoyed The Ultimate Sales Machine by Chet Holmes because it was very self-aware. As Chet himself notes in the earlier chapters, the advice he gives is stuff EVERYONE has heard before.Thu, 27 Apr 2017 00:00:00 GMThttps://www.themarketingstudent.com/influencer-marketing-case-studies/https://www.themarketingstudent.com/influencer-marketing-case-studies/With so many ways to build a following today, the world is swimming with influencers. As you’ll see in the influencer marketing case studies below, some companies have found ways to successfully tap into influencers, building 7-figure brands in the process.Tue, 25 Apr 2017 00:00:00 GMThttps://www.themarketingstudent.com/crossing-the-chasm-summary/https://www.themarketingstudent.com/crossing-the-chasm-summary/Imagine that your company’s revenue has flatlined, or growth has stalled. You keep running experiments … but none of them are working out. Your current playbook isn’t working as well as it used to.Wed, 19 Apr 2017 00:00:00 GMThttps://www.themarketingstudent.com/daily-journal-template/https://www.themarketingstudent.com/daily-journal-template/Like most people, I was skeptical when I first heard about journaling. “Journal? Why would I write in a diary? That’s for teenage girls!” I was really dismissive at the start.Sat, 15 Apr 2017 00:00:00 GMThttps://www.themarketingstudent.com/jason-lemkin-lessons/https://www.themarketingstudent.com/jason-lemkin-lessons/If you’re building a B2B SaaS business today — it’s impossible to ignore Jason Lemkin. Jason has been through a lot as a founder (notably SaaStr, EchoSign/Adobe), and has seen a lot as a VC. His advice is priceless for people who are running teams.Tue, 11 Apr 2017 00:00:00 GMThttps://www.themarketingstudent.com/noah-kagan-launch/https://www.themarketingstudent.com/noah-kagan-launch/I’m a fan of Noah Kagan because he’s repeatedly proven that he has a solid marketing plan for launching businesses. Noah got Mint off the ground, launched Gambit, and is now working on 7 and 8-figure companies Appsumo and Sumo.Thu, 09 Feb 2017 00:00:00 GMThttps://www.themarketingstudent.com/neil-patel-marketing/https://www.themarketingstudent.com/neil-patel-marketing/This blog is all about studying the best marketers in the game, then breaking down their approach in order to learn from them. Love him or hate him, Neil Patel is someone you can’t miss.Thu, 19 Jan 2017 00:00:00 GMThttps://www.themarketingstudent.com/a-teardown-of-zynga-marketing-how-zynga-sucks-you-in-and-keeps-you-there/https://www.themarketingstudent.com/a-teardown-of-zynga-marketing-how-zynga-sucks-you-in-and-keeps-you-there/Whenever Zynga launches a new title, it’s sure to be a top-10 Facebook hit. But how do they get people into the game? Sometime at the end of November, Zynga will finally release their IPO.Sun, 20 Nov 2011 00:00:00 GMThttps://www.themarketingstudent.com/how-kit-kat-made-me-realize-marketing-is-evil/https://www.themarketingstudent.com/how-kit-kat-made-me-realize-marketing-is-evil/The other day, I wandered into a 7/11 wanting chocolate. I didn’t know which candybar I wanted, I hadn’t decided. And so I stood there, in a colourful aisle surrounded by candy and snacks, looking at boxes and boxes of chocolate bars, mulling over my decision.Thu, 10 Sep 2009 00:00:00 GMT