Grading Your Marketing Team out of 10
As a marketing leader, a perennially useful exercise is to get your team to
grade the marketing function out of
Putting Lipstick on a Pig Actually Works Sometimes
Marketers and advertisers are sometimes accused of "polishing a turd" or
"putting lipstick on a pig." The sentiment being that
How Do You Write a Memo?
You're probably aware of Amazon's memo culture, which is fetishized in the tech
world as yet another example of Bezosian
Learn To Be a Micromanager
“Micromanaging” is not the dirty word you think it is.
A whole generation of workers has been brainwashed to think
What Does Good Look Like?
During my time at HubSpot, I worked closely with one of those leaders that
instilled a productive kind of fear
Pick The Place With The Smartest People
I'm writing this in summer of 2022, where the job market (especially in tech) is
volatile. On one hand, weekly
One Star vs Five Star Managers
One of the things that Brian Chesky, CEO of Airbnb, attributes to his company's
success is that he imagines what
Levels of Impact
If you're a mid to senior marketer, here's a useful exercise that acts as as a
sanity check to make
Time, Targeting, Trackability: A Short Guide For Picking Channels
From around 2008 to about 2016, marketers were obsessed with content marketing.
With good reason. Content marketing built major companies
Perfect Marketing Can Still Fail
I feel a little bad for the marketing team behind the Game of Thrones prequel.
At time of writing, it's