Jul
30
Good Branding Feels Unnatural
"Let's make the logo bigger." When you're drafting a creative asset, you have an instinct to make your company's logo
1 min read
Latest
Jul
23
A Tale of 3 Marketers: The Artist, The Soldier, The Gambler
A marketer walks into a bar after a long day at work. The Marketer has been dealing with a business
3 min read
Jul
16
The Halo Effect: Stop Falling For It (and Start Taking Advantage)
What is the Halo Effect ?Our tendency to assume someone (or something) has generally positive traits, based solely on a
3 min read
Jul
09
Growth has an Order of Operations
Growing a business, like math, has an “order of operations” that you have to follow. You know, multiply first, do
1 min read
Jul
02
Survivorship Bias: Why Reading Too Many Stories of Success is Bad For You
What is Survivorship bias?A reasoning error that happens when you focus only on stories of success, leading to a
4 min read
Jun
25
Skill, Audience, Network: 3 Currencies That Define Your Career
Here's a useful framework: thinking about your career as one that collects different types of currencies. Think of it like
2 min read
Jun
18
The Circular History of Press Narratives
When you've been in marketing / PR / media long enough, you'll notice that press narratives largely follow a predictable path. That
3 min read
Jun
11
The Great Zero Marketing Lie
One of the most pernicious tropes in tech is that you can succeed with "zero marketing." This should offend you
1 min read
Jun
04
The Annoying Truth Behind Case Studies and "Best Practices"
Every now and then, a friend will give a talk at a conference where they tell this amazing story. You've
2 min read
May
28
How To Evaluate a Company Before You Join Them
I used to do this the stupid way that I'm almost embarrassed to share this. But I'm all for helping
4 min read