Notes on marketing, mental models and frameworks to help you do your best work

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Jul
23
A Tale of 3 Marketers: The Artist, The Soldier, The Gambler

A Tale of 3 Marketers: The Artist, The Soldier, The Gambler

A marketer walks into a bar after a long day at work. The Marketer has been dealing with a business
3 min read
Jul
16
The Halo Effect: Stop Falling For It (and Start Taking Advantage)

The Halo Effect: Stop Falling For It (and Start Taking Advantage)

What is the Halo Effect ?Our tendency to assume someone (or something) has generally positive traits, based solely on a
3 min read
Jul
09
Growth has an Order of Operations

Growth has an Order of Operations

Growing a business, like math, has an “order of operations” that you have to follow. You know, multiply first, do
1 min read
Jul
02
Survivorship Bias: Why Reading Too Many Stories of Success is Bad For You

Survivorship Bias: Why Reading Too Many Stories of Success is Bad For You

What is Survivorship bias?A reasoning error that happens when you focus only on stories of success, leading to a
4 min read
Jun
25
Skill, Audience, Network: 3 Currencies That Define Your Career

Skill, Audience, Network: 3 Currencies That Define Your Career

Here's a useful framework: thinking about your career as one that collects different types of currencies. Think of it like
2 min read
Jun
18
The Circular History of Press Narratives

The Circular History of Press Narratives

When you've been in marketing / PR / media long enough, you'll notice that press narratives largely follow a predictable path. That
3 min read
Jun
11
The Great Zero Marketing Lie

The Great Zero Marketing Lie

One of the most pernicious tropes in tech is that you can succeed with "zero marketing." This should offend you
1 min read
Jun
04
The Annoying Truth Behind Case Studies and "Best Practices"

The Annoying Truth Behind Case Studies and "Best Practices"

Every now and then, a friend will give a talk at a conference where they tell this amazing story. You've
2 min read
May
28
How To Evaluate a Company Before You Join Them

How To Evaluate a Company Before You Join Them

I used to do this the stupid way that I'm almost embarrassed to share this. But I'm all for helping
4 min read
May
21
What is the job of the Marketing team?

What is the job of the Marketing team?

One of my favorite things to do is taking calls from recruiters. A lot of marketers turn down recruiting calls
2 min read