A newsletter about marketing, leading teams, and frameworks that help you do your best work

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May
22
Time, Targeting, Trackability: A Short Guide For Picking Channels

Time, Targeting, Trackability: A Short Guide For Picking Channels

From around 2008 to about 2016, marketers were obsessed with content marketing. With good reason. Content marketing built major companies
3 min read
May
15
Perfect Marketing Can Still Fail

Perfect Marketing Can Still Fail

I feel a little bad for the marketing team behind the Game of Thrones prequel. At time of writing, it's
3 min read
May
08
The 3 Variables That Marketers Have to Balance

The 3 Variables That Marketers Have to Balance

"Our marketing isn't working." Whenever I'd hear this from a founder or a marketing leader, my first instinct was to
3 min read
May
01
Don't Give Up Your Locus of Control

Don't Give Up Your Locus of Control

One of the most insidious thoughts you can have at work is "the boss doesn't know what they're doing." It
2 min read
Apr
24
The Hidden Value of "Weekly Reports"

The Hidden Value of "Weekly Reports"

After any team planning exercise, you quickly realize that the phrase "no plan survives first contact with the enemy" applies
1 min read
Apr
17
Do The Right Things Wrong

Do The Right Things Wrong

Here's something that confused me for a really long time: How some marketers I worked with had average "technical" skills,
2 min read
Jan
28
The Buying Window

The Buying Window

Every now and then, I like to read books about sales, written for salespeople. One of the concepts that appears
3 min read
Jan
21
The Stakeholder Empathy Exercise

The Stakeholder Empathy Exercise

Here's something nobody tells you about switching to a fully remote team: The amount of writing involved. Not just the
2 min read
Dec
03
Make Room For Happy Marketing Accidents

Make Room For Happy Marketing Accidents

I have a pet theory that all problems are just resource allocation problems. Can't hit your marketing goals? Unhappy in
2 min read
Nov
05
Here's 5 Reads I Keep Coming Back To

Here's 5 Reads I Keep Coming Back To

This is a short list of content I've found myself thinking a lot about this recently. These are some of
2 min read