Notes on marketing, mental models and frameworks to help you do your best work

Latest

Jun
11
The Great Zero Marketing Lie

The Great Zero Marketing Lie

One of the most pernicious tropes in tech is that you can succeed with "zero marketing." This should offend you
1 min read
Jun
04
The Annoying Truth Behind Case Studies and "Best Practices"

The Annoying Truth Behind Case Studies and "Best Practices"

Every now and then, a friend will give a talk at a conference where they tell this amazing story. You've
2 min read
May
28
How To Evaluate a Company Before You Join Them

How To Evaluate a Company Before You Join Them

I used to do this the stupid way that I'm almost embarrassed to share this. But I'm all for helping
4 min read
May
21
What is the job of the Marketing team?

What is the job of the Marketing team?

One of my favorite things to do is taking calls from recruiters. A lot of marketers turn down recruiting calls
2 min read
May
14
Deep Work is a Trap: To Thrive in a Remote World, Learn To Context Switch

Deep Work is a Trap: To Thrive in a Remote World, Learn To Context Switch

We're over a year now into the Great Remote Work experiment, and after a honeymoon period where everyone got plants
4 min read
Apr
26
The Sunk Cost Fallacy

The Sunk Cost Fallacy

What is the Sunk Cost Fallacy?Our tendency to follow through with an action — even when it no longer makes
6 min read
Sep
20
How To Execute Faster

How To Execute Faster

Your team has a giant to-do list but isn't making progress fast enough. Or maybe you're in the middle of
2 min read
Sep
19
Good Marketer, Bad Marketer

Good Marketer, Bad Marketer

I've always been obsessed with Ben Horowitz' timeless Good Product Manager, Bad Product Manager essay.   Here's my take on a
2 min read
Sep
06
The Difference Between Junior Marketers and Senior Marketers

The Difference Between Junior Marketers and Senior Marketers

My favorite memories in marketing are when I realize that I’m thinking like a total idiot. There have been
4 min read
Aug
29
What’s The Difference Between B2B vs B2C marketing?

What’s The Difference Between B2B vs B2C marketing?

The typical answer to this question is: “B2B is more logical, B2C is more emotional” — the problem with this answer
6 min read