Notes on marketing, mental models and frameworks to help you do your best work

Latest

Oct
08
Big-But-Invisible Marketing Wins

Big-But-Invisible Marketing Wins

I used to do marketing for a charity. As you can imagine, marketing's job was to make it easier for
1 min read
Oct
01
Play The Long Game

Play The Long Game

Looking back at my time at HubSpot, one of the things that stands out is how much the company benefitted
4 min read
Sep
28
How To Build a Culture That Scales: 3 Takeaways From My Time at HubSpot

How To Build a Culture That Scales: 3 Takeaways From My Time at HubSpot

This post is a slightly different from what I usually write, but since I've left HubSpot I've gotten so many
5 min read
Sep
17
How To Read a Chart

How To Read a Chart

Something happens once you spend enough time looking at charts, working to influence them and trying  (sometimes in futility) to
7 min read
Sep
03
5 Tough Questions To Ask Yourself Regularly

5 Tough Questions To Ask Yourself Regularly

It's very easy to get stuck in your day-to-day, or even your week-to-week. I've always found it helpful to run
1 min read
Aug
27
No, Content Marketing Doesn't Take "A While" To Show Value

No, Content Marketing Doesn't Take "A While" To Show Value

I was recently on a panel about content marketing and one of the audience questions went something like this: How
1 min read
Aug
20
Avoid asking "Broken Telescope" Questions

Avoid asking "Broken Telescope" Questions

Today's post is about asking better questions and identifying terrible questions. I really enjoy reading Quora. Partially because they’ve
4 min read
Aug
13
The Hourglass Framework: How To Get Promoted

The Hourglass Framework: How To Get Promoted

If you're trying to get promoted, get a raise or generally get recognition within an org, you should imagine an
1 min read
Aug
06
How To Know When it's Time To Switch Jobs

How To Know When it's Time To Switch Jobs

I'm writing this in the summer of 2021, and if you're in tech marketing, you'll know that the job market
3 min read
Jul
30
Good Branding Feels Unnatural

Good Branding Feels Unnatural

"Let's make the logo bigger." When you're drafting a creative asset, you have an instinct to make your company's logo
1 min read