A newsletter about marketing, leading teams, and frameworks that help you do your best work

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Jun
26
Learn To Be a Micromanager

Learn To Be a Micromanager

“Micromanaging” is not the dirty word you think it is. A whole generation of workers has been brainwashed to think
2 min read
Jun
19
What Does Good Look Like?

What Does Good Look Like?

During my time at HubSpot, I worked closely with one of those leaders that instilled a productive kind of fear
1 min read
Jun
12
Pick The Place With The Smartest People

Pick The Place With The Smartest People

I'm writing this in summer of 2022, where the job market (especially in tech) is volatile. On one hand, weekly
2 min read
Jun
05
One Star vs Five Star Managers

One Star vs Five Star Managers

One of the things that Brian Chesky, CEO of Airbnb, attributes to his company's success is that he imagines what
2 min read
May
29
Levels of Impact

Levels of Impact

If you're a mid to senior marketer, here's a useful exercise that acts as as a sanity check to make
3 min read
May
22
Time, Targeting, Trackability: A Short Guide For Picking Channels

Time, Targeting, Trackability: A Short Guide For Picking Channels

From around 2008 to about 2016, marketers were obsessed with content marketing. With good reason. Content marketing built major companies
3 min read
May
15
Perfect Marketing Can Still Fail

Perfect Marketing Can Still Fail

I feel a little bad for the marketing team behind the Game of Thrones prequel. At time of writing, it's
3 min read
May
08
The 3 Variables That Marketers Have to Balance

The 3 Variables That Marketers Have to Balance

"Our marketing isn't working." Whenever I'd hear this from a founder or a marketing leader, my first instinct was to
3 min read
May
01
Don't Give Up Your Locus of Control

Don't Give Up Your Locus of Control

One of the most insidious thoughts you can have at work is "the boss doesn't know what they're doing." It
2 min read
Apr
24
The Hidden Value of "Weekly Reports"

The Hidden Value of "Weekly Reports"

After any team planning exercise, you quickly realize that the phrase "no plan survives first contact with the enemy" applies
1 min read