The 3 Variables That Marketers Have to Balance
"Our marketing isn't working."
Whenever I'd hear this from a founder or a marketing leader, my first instinct
was to
Don't Give Up Your Locus of Control
One of the most insidious thoughts you can have at work is "the boss doesn't
know what they're doing."
It
The Hidden Value of "Weekly Reports"
After any team planning exercise, you quickly realize that the phrase "no plan
survives first contact with the enemy" applies
Do The Right Things Wrong
Here's something that confused me for a really long time:
How some marketers I worked with had average "technical" skills,
The Buying Window
Every now and then, I like to read books about sales, written for salespeople.
One of the concepts that appears
The Stakeholder Empathy Exercise
Here's something nobody tells you about switching to a fully remote team:
The amount of writing involved.
Not just the
Make Room For Happy Marketing Accidents
I have a pet theory that all problems are just resource allocation problems.
Can't hit your marketing goals?
Unhappy in
Here's 5 Reads I Keep Coming Back To
This is a short list of content I've found myself thinking a lot about this
recently. These are some of
3 Short Questions To Gut-Check Any Marketing Activity
Marketers are never starved of ideas. There's always something you can do.
There's always some new thing you can try.
Big-But-Invisible Marketing Wins
I used to do marketing for a charity.
As you can imagine, marketing's job was to make it easier for
