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Jun
22
Growth Strategy Breakdown: How Zoho Became a $500M Company You’ve Never Heard Of

Growth Strategy Breakdown: How Zoho Became a $500M Company You’ve Never Heard Of

Zoho has quietly become one of the biggest SaaS companies in the world: they have roughly 7,000 employees and
15 min read
Jun
01
How To Set Successful Marketing Team Goals (3 Frameworks)

How To Set Successful Marketing Team Goals (3 Frameworks)

A good goal-setting framework motivates your team to strive for performance and achievement, while identifying the best way to spend
5 min read
May
25
How To Create a Marketing Budget (5 Methods)

How To Create a Marketing Budget (5 Methods)

I’m guessing you’re here because you’re trying to figure out how to create a marketing budget, and
5 min read
May
20
How SEO Works: A Simple Model For Confused Marketers

How SEO Works: A Simple Model For Confused Marketers

There are zillions of excellent “ultimate guides” and epic resources describing how to do SEO, yet it is still confusing
6 min read
Jan
27
Thinking Fast and Slow Summary: 7 Important Concepts From the Book

Thinking Fast and Slow Summary: 7 Important Concepts From the Book

Writing a summary for Thinking, Fast and Slow was not easy. Don’t get me wrong. Kahneman wrote a fantastic
8 min read
Dec
15
Best Marketing Books To Become a Better Marketer (With Summaries)

Best Marketing Books To Become a Better Marketer (With Summaries)

The best marketing books are timeless, and teach you skills that make you a better marketer and business leader. The
21 min read
Jun
12
10 Dale Carnegie Quotes For Understanding People

10 Dale Carnegie Quotes For Understanding People

As I was writing this summary of How To Win Friends and Influence People, I made a note of all
2 min read
Jun
10
How To Win Friends & Influence People: Summary with Stories

How To Win Friends & Influence People: Summary with Stories

Here’s a one-line summary of How To Win Friends and Influence People: Understand human nature, then work with it,
4 min read
Dec
03
SEO Lessons from Backlinko, Ahrefs and Rand Fishkin

SEO Lessons from Backlinko, Ahrefs and Rand Fishkin

SEO is one of those skills that has an insane learning curve. Once you get a feel for it, it’
5 min read
Jun
15
A List of Marketing Concepts and Business Strategies

A List of Marketing Concepts and Business Strategies

Inspired by Gabriel Weinberg’s post, here are a few business and marketing concepts I find useful. These are mental
5 min read